Search engine bidding: make good use of tools and work efficiently

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For Internet enterprises, search engine bidding advertising has become one of its important marketing means. A lot of enterprises to join the ranks of the bidding, and for its advertising managers, most of them are directly through the auction landing page landing, so that their advertising management. So that I don't even know if I have the tools to work efficiently, I'm just going to share with you how to do it with the tools.

Reduce network dependencies

Because it is managed through the page, it is limited to the server network. The author often because of the relationship between the network, Half-day also can not show the promotion of management pages, so that can not timely management of advertising, let alone efficient work. And through the promotional tools, I simply through the Offline management tool for adjustment and maintenance, and then direct upload will take effect, so the dependence on the network is also greatly reduced, to a large extent improve the efficiency.

More convenient and user-friendly

We use one of Baidu tools to estimate tools for example, in the Promotion management page

You need to use the estimating tool to get into the estimating tool first

After entering also need to fill in the key words, fill in the estimated price. And in the Baidu Promotion tool does not need such trouble, just select the keyword that needs to estimate, click to estimate

Come out directly is the estimate of the keyword, without the need to fill in the keyword and price,

Down again to Google AdWords Editor for example, the author collected a lot of long tail keyword ready to add to the ads, and then into its management page, sad to find Google AdWords is unable to batch modify matching mode, good hundreds of keywords, Need to make a change ah, so I entered Google AdWords editor found that only the key words to carry out a new, under the choice of their own matching mode can be, thus saving a lot of time

Through the above two examples can be seen, for some function promotion tools relative to the direct management of the page, more convenient and more user-friendly AH.

Finally, the author here just want to tell you, in the face of the problem do not go into a dead end, to be good at using all the resources available, so as to effectively work, to do things better. This article by the Sun weight Loss net http://www.jianfei1234.com/Original, transfer please specify the source!