Search engine established rules: follow its natural optimization more long-term

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Explore the indefinite search engine rules, always let the webmaster sad and happy, the right of the excitement, the frustration is often accompanied by the fall. Some people say hate search engine, because of his changeable, but some people love it, in fact, more often than the search engine is to guide the direction of the webmaster mentor. Otherwise, a system without strict rules of the internet, what will be the development of the situation? Webmaster saying search engine difficult to optimize, optimize the ranking effect is more difficult. Is it really so hard to build a website that is favored by it? In this paper, the binary system to search engine some rules to do some empirical analysis of the decryption, today is the topic one: let its natural optimization more in line with the long-term interests.

One: Let the natural "orientation"

Construction of what kind of site, directionality must be clear and clear direction, this is the site optimization common sense. However, it is often such a common sense, but how many people bother? Always with some lookers-on webmaster can not see Clearly, the reason is not to master the direction of the development of the website, but because of "worry", excessive to the direction of the site to be refined. Take the word "SEO optimization", if you open any location of the site, greeted by a successive "SEO optimization", for fear that others do not know your site is to do SEO optimization. Although the Web page density can affect the direction of the site, in order not to dilute the page keyword, thus step by step to strengthen optimization optimization. But there is no absolute, for keyword optimization, not every page is required to achieve the so-called "2%-6.5%" density, the search engine can make a clear development of the site to distinguish. Regarding the website localization key word, if the user all looked "frown", also can frighten the spider. To this point, the binary view: the home page to maintain a reasonable optimization density, coupled with the internal pages of the stroke text and relevance of the article optimization, can ignore some of the density of dead rules.

Second: The Natural "content optimization"

The optimization of content is nothing more than the topic of updating related topics, but this approach is far from enough. Even, when updates affect the search engine optimization effect. First of all, about the content optimization in the description of the text, often to pay attention to some of the Web site SEO Friends blog, mostly in the content page do have a description of the text. But how to stroke the text is the most effective? Here to say, the more the stroke text before the effect is also better, and the number of strokes text should not be too much, generally three or so enough, too much words can not be too good effect. On the other hand, what is the function of the stroke text? A large part is to promote the long tail word ranking or the main keyword ranking. But in the actual operation, how many of the strokes of the text has always been useless, the webmaster in doing no work? Presumably for this problem, there are many phenomena. The content strokes the text can trace the main key word, improves the domain name and the key word relations, thus increases the weight. If the description of long tail words should pay attention to the conversion of traffic, the long tail word search volume, how competitive, there is a certain amount of traffic and competition on the low long tail words of the effect of the text produced is also the best. Do not see what keyword hot, as long as related to their own site will go crazy description, don't forget, some people are taking it as the main keyword to do.

Third: Follow its natural "link optimization"

Often said that the URL structure with keywords easy to improve the site in the keyword rankings, so there are some webmaster reckless of the site itself to change the structure of the site structure, so the practice is the most improper. Website construction at the beginning, in order to site comprehensive fine optimization of the URL keyword optimization, but if in order to optimize but not too much need to optimize, in fact, URL structure with keyword links may be appropriate to enhance the site's ranking effect, but this effect and affect the overall weight of the site compared to, really is negligible. There are some about the chain "random article" of the construction, the random article may be more than a spider stay, but if too much "random" will let spiders into the maze, terrified spiders, and finally with the results of the contrary, and the natural chain optimization. Do a good job of the site page navigation weight distribution and smooth access, there is no dead link, and then use nofollow to shield unwanted keyword links, for an ordinary site is enough.

The other side for the construction of the chain has a lot of webmaster blind pursuit of quantity and quality of the construction, but so the practice really did not leak the search engine rules optimization it? Take the amount of links, sequential increase in links can make the site weight effectively improve, but if the surge link may be K station. In a period of time, if the site is given too much high-quality links, the end of the same is not necessarily the right to mention. Increase the quantity and quality of the chain at the same time, let its natural point is good, do not need to emphasize the shortest time in the grand goal of Superman first-class, do a solid thing, adhere to IS success!

Website optimization is nothing more than three points, others are meticulous division. Binary Network (http://i.zhihuiseo.com) concluded that: no matter how to optimize, site optimization has always been a change in the case, but with its natural optimization more in line with the established rules of search engines, but also to circumvent the "excessive" optimization of the best means. At the same time, the optimization method is also enduring, must conform to the search engine long-term optimization rules. On the contrary, now some textbooks over the magic of SEO, long seems really not very good.