Search engine favorite sites should have eight qualities

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Search engine for the site is like a "referee", using its algorithm standards and rules to judge the quality of the site, and then choose to conform to its standards, according to the quality of the site in different order to give the ranking. Therefore, as a webmaster, to make their own website in this "competition" to get the referee's favor, get a good ranking and included, it must be "hit the ground", in accordance with its requirements to let its favorite conditions to achieve this goal. To be comprehensive, a website that can get a search engine's favorite should have the following eight qualities:

First, non-toxic, no Trojan security guarantee.

Security is the most basic prerequisite for a website to be trusted by search engines. If your site involves a security threat to Internet users such as viruses and trojans, then such sites are decidedly unlikely to get their trust, let alone get a good ranking. Therefore, to do security, the user is responsible for the site is the search engine love the first step, but also the most basic requirements.

Second, fast and smooth Web site response speed.

The speed of the site not only for users to open the site when the user experience has a direct impact, but also for search engine spiders crawling and crawling has its impact, so whether it is Baidu or Google in the algorithm rules to consider the response time to open the problem. A good site should be in the provision of services to users with a fast, smooth response to the site, such a site can be more popular search engines.

Concise and clear website structure and elements.

In order to improve the friendliness of the website to the search engine, it is very important to use concise and clear website structure and elements. The use of clear structure, conducive to search engine spiders crawling and crawling procedures can improve the efficiency of spider crawling site, but also to reduce the negative impact of redundant code. At the same time, less use such as JS calls, TABLE, flash and other elements, to improve the search engine crawl efficiency and accuracy is also very important.

Four, high-quality, original-oriented website content.

Search engines provide Internet users with the information they need, the quality of which determines the position of the search engine in the eyes of the user, and is closely related to its survival and development and market share. Therefore, the search engine in the filter site content will attach great importance to the role of the original high-quality content, after all, these content to provide users with high-quality information has a decisive role, so the site needs to increase the proportion of original content, to obtain its further love.

Regular, stable and continuous content update habits.

For each of the different sites, search engine sent spiders to crawl and crawl the frequency is different, this is the site itself in the content of the changes in the form of the rules decided. If the site in the update to form a three-day fishing, fishing bad habits, then the spider crawl frequency will be less and less, snapshots will be updated slowly, the site's ranking has no benefit, so to develop a regular steady and continuous update habit, keep the spider crawling high frequency.

Six, high correlation, high weight outside the chain distribution.

Improve the site in the search engine weight and keyword ranking key is also outside the chain, with high-quality outside the chain group for the rapid increase in weight and ranking role of the site significantly. And in the construction process of the outside chain, the webmaster should pay attention not to emphasize the quantity of the chain, but to highlight the quality, pay more attention to build some of the site with high correlation, high quality outside the chain, while maintaining a stable outside the chain to increase the habit of rapid increase in weight and ranking.

Seven, reasonable, adequate internal links to the site.

And the chain is corresponding to the internal chain of the site, within the chain is the relevant content of the site in tandem with each other, more conducive to search engine spiders crawling and crawl, better access to the content of the site's important factors. Therefore, we should pay attention to the content of the site to each other within the chain, to create a reasonable connection, full link within the chain, improve the Web site for the friendliness of spiders, enhance the status of the search engine evaluation system.

Eight, a variety of effective search engine guidance tools.

To enhance the site for the search engine friendliness, but also to take advantage of its guidance on a variety of web site gadgets, particularly like ROBOTS.TXT files, site maps, and now for a variety of procedures for the development of Google Sitemap,baidu Sitemap and other search engine optimization plug-in tools, Can better the content of the Web site into XML format to search engines to provide indexes, more conducive to search engines on the content of the site to crawl and included.

This article comes from http://www.19643.com/, reprinted reservations.