Search engine market share offensive and defensive weapon: browser

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With 360 search to join the domestic search engine, no doubt to domestic tepid search engine battle added a fire. In 360 before the search engine, we can see that domestic has a certain market share of the main only Baidu, Google, search and Sogou. And Baidu sits first position, has the absolute superiority, in the second quarter of this year market share achieves 78.6%, the following picture shows.

In the past few years, Baidu has the highest market share in the country, and maintain a certain rate of growth every year. And Google, with the 10 exit from the domestic market, its share has been shrinking. The domestic search and Sogou growth is relatively slow, as shown in the following figure is the search and Sogou from the first quarter of 2010 to the second quarter of 2012 market share growth curve.

With 360 of the involved search engines, this deadlock was broken. 360 of the search engine as a claim to carve up the domestic 10% of the search engine market share, although this data has been proved to be a certain error, but its market share has surpassed the already deep search engine market share for many years search and Sogou. The reason why, we are not difficult to find the reason from the browser. We can see that the domestic browser has been the browser as a tool to carve out the market share of search engines. Below we will look at the domestic several big search engine is how to use the browser to carry on the attack and defense war.

One: Chrome browser

Chrome is a Google-developed browser. As shown above, we can see that the interface is very refreshing, does not provide any home search box, but we simply enter the keyword in the Address box to search, use the search engine for Google search.

Two: Sogou browser

As shown above, we are looking at the interface of the Sogou browser. We can see that there is a search box in the upper right corner of the interface, this search box defaults to the Sogou search engine, but users can choose their own default search engine, or even add a search engine themselves.

Three: TT browser

As shown in the image above for Tencent's TT browser, we can see that there is also a search box in the top right corner, but we can see that the TT browser's search box allows users to use only Tencent's own search engine: search.

Four: Baidu search engine

As shown in the image of Baidu's search engine, we can see Baidu's search engine also has a search box, but this search box can only allow users to use Baidu and Google's search engine. From then on can be seen, Baidu only Google as the only one with its own equivalent status of the search engine.

Because Baidu search in the domestic has been in the lead position, so for Baidu does not necessarily have to develop the urgency of the browser. At the same time, Baidu Browser development time will be later than other opponents, so Baidu Browser today's market share is the lowest. In the domestic browser market, IE is still the Overlord. According to statistics IE6 in the domestic market share has reached about 26%, followed by the 360 browsers.

Five: 360 browsers

The 360-browser interface shown above. We can see that the default search in 360 browsers already has previous Google search changes for its own 360 search. Of course, users can still choose which search engine to use.

From the analysis of the above five browsers, we can find that the current domestic mainstream search engine attack and defense war, the browser has become an indispensable tool. Believe that in the future search engine attack and defense war, the situation will be more intense. Article from the 1th photo Rebate network http://www.1haopai.com/, reproduced please retain the source.