Search engine Optimization (SEO) methods and ranking techniques

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Search Engine optimization is a kind of e-commerce marketing, already with the popularization of the Internet, has played a more and more important role. In the foreign Search engine optimization has developed into a fairly mature industry, at present at home has slowly developed, become the trend of network marketing. Here I will be based on what I have learned to see the search engine optimization methods and ranking of some of the skills to make a summary and share the exchange.

1, the static design of the website

In contrast to dynamic, search engine spiders prefer static web sites.

2, keyword optimization

You can add keywords to the page title tag, meta description, and keywords in the content (the first and last paragraphs are the best); the keywords are bold or italic; optimization of keywords, alt tags (replace text) to add keywords; Keyword density should be moderate, preferably to maintain the density of the 3%~8%.

3, the clarity of the site navigation

Site navigation to create a clear and effective site map, in order to search engine crawling collection. You should add link anchor text to your general article content as needed.

4, the quality of the site content

The original content is most easily crawled by spiders, with regular content updates, added content to be related to the site, around the keywords to expand.

5, page capacity rationalization

Reasonable Web page capacity can improve the speed of the Web page, easy to Spider program to crawl the content of the site. When we make a Web page, we should compress the content of the page through CSS style sheets and JavaScript, which makes the design of the page more reasonable.