Search engine from dependence to use brand marketing to upgrade

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From the latest search engine market share changes, the future of the search engine market Baidu will face new changes, Sogou from the original second-rate search engine began military deadweight, if inverted to 360 increase the 360 competitive chips, if backward to Baidu, undoubtedly increased Baidu's monopoly strength, But no matter how the search engine market changes, we have to change some of the search engine marketing strategy, will rely on the search engine site operation strategy freed up, change into the use of search engines, this can effectively improve the height of the site marketing.

Rely on the search engine to use the search engine, although only two words, but it contains a very rich content, but also include the webmaster in the search engine, need to change the strategic consciousness, this article from three aspects to explore from dependence to use this process, As a webmaster should be how to change their website search engine strategy.

The change of the chain of thought

In the idea of relying on the search engine's outside chain construction, adsense as long as the construction of enough outside the chain, if the promotion of the quality of the chain construction, some webmaster will also use a wide range of outside the chain to enhance the site in the search engine weight, rely on the search engine's core is to expose their website as much as possible to enhance the ranking of the site. But if from the use of search engine outside the chain construction thinking angle analysis, at this time outside the chain construction you will find that the original need to do so is better search engine marketing.

In the use of search engine for brand marketing outside the chain construction, enhance the quality of the chain is the most important factor, to ensure that the content of the chain and you implanted outside the chain of the content of the inheritance relationship, the content of the chain is an effective complement of implanted content, can make it easier for users to understand what you say. And now this has entered the Baidu Green Luo algorithm second-generation rules, before the kind of random pseudo original article, in the article casually inserted keywords, and implanted outside the chain construction mode has been blocked. This shows that depending on the search engine outside the chain of construction may be in some channel will produce intersection, the two are not the opposite relationship.

The change of marketing content

In the search engine-dependent marketing, more will use the keyword superposition or evenly distributed keyword principle, increase the keyword in search engine exposure rate, this way has already a number of successful sites, and thus to get rid of poverty, but with the search engine algorithm innovation, This method of piling keywords is further changed into a relatively uniform distribution and natural keyword implantation, but this way and the use of search engine content marketing methods still exist a certain difference.

The use of search engine content marketing approach is more from the focus on the quality of the content itself, for the keyword implantation becomes more natural, is the content must be embodied in the vocabulary. This keyword appears not to make users feel abrupt, and the content itself is very fluent, wonderful and readable, this time even if you do not want to be indexed by search engines and get a good ranking are not, because your wonderful content can let users gain a lot of knowledge, Baidu's purpose is to provide users with fast and useful knowledge, So you can let Baidu for you to marketing.

Of course, in addition to the chain and content construction needs to change ideas, but also include the design of the site, speed and security needs to have a brand of operational strategy, the site looks to be more professional to ensure that the site brand marketing success. This article by www.120job.cn China Medical Talent Net first A5, original is not easy to reprint please indicate the link thank you!