Search engine has been "game" medicine or the next battlefield of the electric dealer

Search engine has "game"

2012, the electric business experienced a series of reign, the platform of contention intensified. While the sales category continues to expand, some special products on the Internet may become a "target", such as medicine.

In fact, from 2008 onwards, retail drug companies began to try to sell drugs directly to individuals through the network, to achieve the E-commerce transaction mode. However, due to the policy environment, logistics services, market cultivation and other problems, the pharmaceutical electrical business has not been rising.

The State Administration of Medicine stipulates that the online drug sales must have "Internet Drug trading Service Certificate" and "Internet drug Information Service certification." And the "Internet drug trading Services approval interim provisions", to become a pharmaceutical electrical business, must have a GSP (good supply standard) certification of drug delivery system, but the electrical business logistics distribution at that time more than the use of third-party logistics distribution companies, have not been GSP certification. Since prescription drugs have not been released on the Internet pharmacies, the main products of pharmaceutical manufacturers are mainly OTC (over-the-counter drugs), health products, household medical devices, drug makeup, family planning products. Day Cat Medicine Hall, ranked before the drug is the treatment of infertility, kidney, tonic category and vitamins and other OTC products.

With the major electric power quotient of all kinds of qualification, self-built logistics, and related industry cooperation and other development, the second half of 2012, has become a big "sweet cakes." Day Cat Medicine Hall, Jing Dong good Pharmacist Net and "No. 1th Store" health Museum upgraded to "Medicine Hall" first staged the pharmaceutical electrical business "Three Kingdoms Kill". Subsequently, Tencent patted the line of pharmaceutical products, Dangdang CEO Guoqing also publicly said that there has been a sale of qualified wholesale and retail traders have contacts, is "actively apply for relevant qualifications", and excellence and other sites have shown a interest in the field of pharmaceutical consumer.

With the increase of the number of pharmaceutical enterprises, it has further promoted the development of the pharmaceutical retail market. According to the recent statistics of the China Online Pharmacy Council, the 2012 Chinese Medicine (600056, share bar) has reached a total of 1.665 billion, of which the platform-type trading volume of 750 million yuan, the autonomous medicine of the total volume of 915 million yuan. This figure is only 400 million yuan in 2011 years.

However, the medical and electronic business is still far from the road faltering, the recent Jingdong mall on the collective disappearance of drugs has become a microcosm.

There are reports that good pharmacists withdraw from the home page is "the FDA regulations." Tian cat, Jing Dong and other electric dealers need to hold the "Internet Drug Information Service Certificate", but only as a drug information release platform, can not be directly sold. But now many pharmaceutical manufacturers in the user clicks after the purchase, follow-up payment, confirmation and other links will jump to the pharmacy site, is actually selling drugs. The 1th drug network has been exposed to illegal sales of prescription drugs, exposing the medical and pharmaceutical manufacturers still have loopholes in the regulation. The Drug Administration's action to straighten out is also understandable. Pharmaceutical Industry Senior Marketing person Liao will disclose that 2013, the pharmaceutical electric business may usher in a new round of policy normative stage, or will be more stringent, more ruthless, more thorough. This is interpreted as "in the future will focus on the development of large-scale pharmaceutical chain and online pharmacies, the small chaos of the resolute closure!" ”。 But there are also speculation that the Jingdong and Kyushu Tong (600998, shares bar) is secretly carrying out a control of the good pharmacist for the competition.

At the same time, the search market for pharmaceutical manufacturers have been "in". After the cooperation with the Drug Administration to carry out medical data access, Baidu plans to launch a complaint with netizens related to the "Baidu exposure platform." But from the outflow of screenshots, Baidu Exposure Platform page column set mainly around the crackdown on counterfeit drugs. Almost at the same time, immediately search announced the launch of the support PC, mobile end of the Food and drug safety complaints exposure products "instant exposure", and set up an operational team "immediate survey mission" for the hot issues of the experience survey, and issued a survey report and recommendations. The platform also and 360, the state Food and Drug Administration to cooperate. Hao