Search engine how to judge keyword and page relevance degree

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Attention to the electric circle of friends will certainly find in the top 2 Baidu ranked 2 blog has been stable position more than a week, and other competing sites, ranking changes are one after another. Quidodo Blog Since the decision to participate in the electric Circle competition, has been paying attention to this keyword rankings, and found that many new stations are the first to get a better ranking.

Quidodo just want to search engine is how to determine what the site page is to do what keywords? Simply speaking is the keyword and the site page relevance degree, the correlation is good natural will have the rank or even the rank is very good, the correlation is not good, may rank almost even does not have the rank. In the review of some relevant information, and the group of Friends after discussion, feel that the search engine from the point of view, from the following aspects of the search engine is how to judge the relevance of the keyword and page.

1. Three-label notation

Title tags, keyword tags and description tags. In particular, the title tag search engine to the weight is very high, keyword tags and description of the label looks like now the search engine to give the site weight is very small, because found that many sites do not have these 2 tags. But from the blog to see a lot of it is changed the three labels and achieved a better ranking, it can be seen in the three tags in the natural occurrence of the keyword is still very popular search engine, which is constantly a new ranking of the front of a major reason.

2, keyword layout

Keyword layout is an important factor to check the relevance of the keyword and page, keyword distribution refers to the location of the keyword in the page, the keyword in the page in different positions on the page will have a certain impact on the relevance. The search engine calculates the keyword distribution value of the page by recording the location of the keyword in the page, thus obtaining the relationship between the keyword distribution and the page relevance. Suppose the keyword appears at the top of the page with a keyword distribution value of 5, and at the bottom, the keyword distribution value is 1, then the keyword at the top and bottom of the page, the keyword distribution value of the page is 6. In general, in order to increase the distribution value will be in the title and the first paragraph of the article plus keywords.

3. Semantic analysis of relevant key words

or the SEO contest with the key words as an example. If the appearance of E-commerce in the page, E-commerce Circle and other related long tail keyword is also a search engine on the page keyword analysis of one aspect. Because search engines also have their own thesaurus to index and crawl classification. Therefore, as much as possible to add a number of related keywords, if there are plug-ins to be more convenient, such as I used the z-blog there is a plug-in is automatically grabbed the article tags as a keyword.

4, keyword anchor text

Search engine to judge the relevance of the page and keyword, a lot of time is to look at the internal and external anchor text of the page using what keyword. Whether internal or external anchor text can not be excessive, do not appear a keyword multiple points to the same page, search engine optimization emphasizes nature, so as to improve the user experience. This time the entry blog small Yao Brothers station friendship links are all electric Business Circle anchor text, really scary, this is very dangerous ah, Master is very easy to be punished by Baidu, but also found a few buddies in the chain of directories and classification of a large number of keyword stuffing, can be summed up to the grey hat method, estimated later will be affected.

5, keyword density

The density of the key words is simply the keyword and the total number of words on the page of a proportion, this webmaster tools can be found. Now the search engine is not the same as before, the keyword density of the site to give preferential treatment, now only to increase his aversion. So Quidodo warned you not deliberately to increase the density of keywords, which will let search engines think is cheating, may be punished. SEO keywords appear to be natural and quantity moderate, the position should be appropriate.

Notice that you will cater to the search engine's preferences, so that Baidu spiders will crawl more diligent some, coupled with the constant update of the article and release chain, your site will naturally rise in the rankings. In fact, whether amateur or professional website optimization and website promotion practitioners, should pay attention to these several aspects, this will make their work more effective. Of course this is certainly not the top 2 site stability of all factors, but this is also a number of important factors, there are many need to analyze, there will be 1.1 points of time analysis.

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