Search engine: How to treat the weight of the site transfer

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Whether you are a seoer or a webmaster, you have to understand the weight of search engines, the weight of the site directly affect the future of your site to survive, the weight of what small c directly has been mentioned, not clear friends can go to see a review of the "site weight of the four misunderstandings" have detailed introduction. Today our topic is a deeper understanding of the way the weight of the site is delivered.

A rough introduction to three ways to link

First we need to understand the three major forms of weight transfer: Stroke text, hyperlinks, plain text

Stroke text: Can reach the target page through the keyword link, such as click the site title to reach the home page or the link

Hyperlinks: To be able to turn to the links, most of these links appear in the download page more, other places are rarely seen

Plain Text: Text link address, can not turn, the status of the most common outside the chain

It seems that the above three kinds of introduction believe you should have a general idea, the weight of the site is worth passing size: Stroke text > Hyperlink > Plain text, this sort is based on the equivalent weight of the page transmission size, for example is the small C blog home to do links, I give you a link to the site a stroke text transmission weight is greater than hyperlinks and plain text, which is why the chain link is the best chain, for two reasons: your site's weight and activity, often have spiders patronize; second, your outer chain is the text of the stroke.

SEO industry Some people say that plain text is not to pass the weight, in fact, small C think any link is to pass the weight, but the value of the size of the difference, all said the text is also transfer weight, but small can be ignored, equivalent to achieve a qualitative change in the hope that the vast number of SEO to attract attention, At the same time too much junk outside the chain may lead to drop the right or even K station, all said for pure text quantity and quality balance point to grasp, as far as possible to do high-quality stroke text is the most important SEO.

Analysis of site weight distribution

Many seoer optimization sites are actually optimized pages, just the direction of optimization is different, the traditional we said that the site optimization is the home page optimization, site search engine will give the home page a certain weight value, the weight of the site is passed through the link transfer, whether it is outside the chain or the chain is to pass the weight value, Just passing the size is different.

First, outside the chain hair home or inside page

The role of the home page is to do the core keywords, so the optimizer's general main optimization object is the home page, it can bring a great weight to the site at the same time can also bring a very good PV, but the advantages of the home page; there is a small number of optimizer will choose the internal pages optimization, the purpose of selecting Inner page optimization is generally to do long tail keyword, Increase the weight of the internal pages to the home page, in the long end of the keyword to bring traffic at the same time improve the core keyword ranking, one by one, is also a good optimization direction.

Small C Comments: Outside the chain of the premise of the home page to have a certain weight, otherwise it may lead to the first page ranking below the inner page phenomenon. At the same time to do long tail keyword is a very hard work, especially the site weight is not high, adhere to the effect, the stroke text point to the home page do not single keyword, or may be punished.

Second, the link layout standard

Weight layout Health Direction: Home Weight > Page weight, big site to do long tail keyword benefits outweigh the disadvantages, small site is not suitable for long tail keyword, the current Baidu search engine is very not adhere to small sites and new sites, the professional focus on doing the core keywords is very important.

Reasonable quantity: The trace text in the station not too much, in particular, the first page to export the description of the text should pay attention to the number of pages, the text can not be too much, the reason: the weight of the page, too much text transmission weight value small, and will make the search engine aversion, at the same time will increase user fatigue, not conducive to user experience

Diversity: The description of the text can not be too single, especially linked to the home page, too many single strokes of the text caused by the search engine anti-cheating system, there is the right to risk, a qualified seoer to do reasonable layout, the description of the diversity of the text more in line with the search engine appetite.

Real case: Funny things when you change friends

A few days ago, small c in Change friend chain, encounter a very strange thing, and this kind of thing still be accepted by everybody. As for what matters, please continue to look down ...

Change friend chain will inevitably meet some very difficult people, and these people are basically not edit is still stay in the era of the outside chain SEO, that time I with a B (alias) Exchange friend chain, exchange friend chain three elements are consistent (weights, snapshots, included) are consistent, relevance are OK, outbound links are less than 30, 2 of us all changed, suddenly a certain b out of the chain removed, I asked him the reason: He said my exchange of the key words are too bad, he was a disadvantage. At that time I was very surprised, I this keyword is not the core keywords, the core Keywords ranking index is very good, I need the other link keyword is not affect the weight of my site transmission, he is obviously the kind of people do not know SEO.

Small c Popular Science: Exchange friend chain is a very meaningful thing, but also the test of SEO analysis of the site's ability. Why to Exchange friends chain: The weight of the transfer site, site weight is not only the key word rankings, if the other side of the Core keyword ranking is good, then he wants you to link the Object keyword is actually indifferent, if you change friend chain encounter a B please away, lest waste time.

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