Search engine is still an important means of website promotion

Research shows that http://www.aliyun.com/zixun/aggregation/8485.html "> search engine marketing is still the most important way to promote the site, in fact, In the U.S. search engine has so far been the most mature one of the network marketing methods. However, many enterprises in the marketing budget still do not give full attention to network marketing.

Search engine in the site to promote the role of the website is no doubt, the traditional network marketing staff even the search engine promotion as the most important work, although the new network marketing tools are constantly appearing, now the role of search engines than 3 years ago also has a great reduction, but the role of search engines can not be ignored. In fact, in the United States, the search engine has so far been the most mature of a network marketing method. Domestic situation may be relatively backward, many corporate websites do not even know how to register in search engines, and do not know what major search engine registration, search engine optimization skills and registration after the management of the site rankings, but also lack of basic understanding.

The contribution of search engine to the amount of website visit

With regard to the contribution of search engines to Web site visits, a recent survey by Cyberatlas found that nearly 70% of respondents were partly satisfied, and 24% of those surveyed believed that 75% of the site's visits came from search engine recommendations. However, the survey also found that 25% of people think that the search engine has contributed less than 25% of the site's visits. Only 13% of respondents had no clear idea of how much traffic they could bring to the site. On the role of search engines for Web traffic, another consultancy, IMT Strategies, surveyed 400 consumers and corporate email users by discovering new sites, finding that search engines ranked first, following the findings:

Ways to discover new sites:

Search Engine 45.8%

Public Praise 20.3%

Free surfing 19.9%

Banner Advertising 5.1%

Accidentally found 2.1%

Newspaper 1.4%

TV 1.4%

According to the above data, it is necessary to increase the exposure of corporate websites in many ways, and the role of search engines is still worth paying attention to.

The management of search engine registration

We know that the search engine registration is not equal to the end of the task, for the site has been landing in search engines, when your site has a larger change (such as Web site, website theme, etc.), should also be registered, rather than passively waiting for the search engine's regular return visit. In addition, you need to go to the search engine you log on regularly to see the changes in the site rankings, if your position is constantly on the back, and the front is your competitors, you need to analyze the reasons, if it is their own reasons, then need to redesign the page and again to the search engine to submit your site.

Cyberatlas's survey shows that in the search engine registration management, the U.S. company's marketing staff generally pay more attention to, most companies have been registered in the search engine site to carry out regular inspection, and the search engine promotion methods used more reasonable. 85% of respondents reported that they would check the site's ranking in search engines monthly or more frequently, at least once a month for 65%, 13% a week, and only 7% of respondents would never check the rankings of the site in search engines.