The news that Microsoft is discussing the merger with Google highlights the obvious fact that Microsoft is trying to catch up with 3 of companies vying for the internet search engine market. A few months ago, Microsoft began to approach Google to discuss acquisitions. People familiar with the negotiations said the two companies could reach the first partnership agreement, and two companies declined to comment. Microsoft's interest in Google shows the importance of the top-ranked search engine. Google is also considering the issue of initial public offerings, which are said to have a market capital of more than $15 billion trillion. Google's example is the clearest indication that search engine as the center can also build a successful enterprise. "Although E-commerce has been advertised," says Matthew Bai of the company, "the first online activity is still a search." In September, in the top 10 websites with the most visits, Nielsen network said The search engine accounted for 6. Yahoo, which acquired the search engine Overture and Inktomi this year, has also raised its position. Advertising revenue rose 245 million dollars in the third quarter, up 48% from a year earlier. Microsoft's portal and search engine MSN lost 299 million dollars in fiscal year 2003 ending June 30. Yahoo's market value is as high as $28.5 billion trillion. Microsoft is unlikely to spend so much money on Yahoo, analysts say, and Microsoft may buy a smaller search engine .<< the New York Times >> first reported Microsoft's interest in Google. Microsoft has said it intends to develop its own search engine plans. Some are being tested. Microsoft is also developing search engine functionality for the new Windows operating system, due to be launched in 2005. Winfield, The Insider, said: "Micro wants its search engine to be as good as Google." There is high hopes for Google's listing.
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