Search engine market scale over tens of billions of enterprises internet marketing but the prospect is worrying

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"The 2009-2010 China search engine Industry Development Report," according to a consultancy, revealed that the 2010 Chinese search engine market has reached an unprecedented scale of 10.98 billion yuan, compared with 2009 6.99 billion Yuan Year-on-year growth of nearly 58%. Some of the data in recent years, the search engine's annual growth rate can definitely catch up with CPI growth and price increases. The data not only reflects the growing scale of Chinese search engine market, and the profit growth of search engine company, also reflect the majority of netizens and the main force of search marketing from one side, numerous small and medium-sized enterprises accept the form of search engine advertisement.

Comprehensive 2010 Search Engine data analysis, Eric Consulting that China's search engine market is showing a rapid growth trend, the main reason is that China's market economy and small and medium-sized enterprises to improve internet marketing expectations. There is also a reason that can not be ignored, Baidu-led search engine giants are constantly adjusting the way the auction advertising. Baidu, for example, into the quality of the bidding method, because it can not be seen as before the competitor's bid, resulting in peer to bid like guessing words of the growth. And the clam to win the final profit is Baidu and other search bidding companies, take the author of Shanghai pilotage Technology as an example, June 2010, similar to the "Shanghai website construction" Such a hot word, in the Shanghai area ranked the top three general 6-8 yuan is enough, and now the same word the same area, The same time period, the same ranking position, but 30 yuan. If the growth rate according to this calculation, then 2011, the estimated search engine market size and revenue rates can reach even more than 20 billion yuan mark.

In front of Eric's data, the first thing we see is not surprises, but worries. The internet increasingly popular is inevitable, enterprise network and Internet marketing in the gradual growth is no doubt, but the search engine under the flowers, enterprises, especially small and medium enterprises, although accepted Baidu Google and other search engine bidding mode of advertising, in fact, the heart still complain incomparable. If you can understand this, although the search engine market scale is expanding, but the real prop up such a market is not the number of customers but search engine suction gold has surgery, but is forced to the high click Deduction fee.

The expansion of the market, followed by the profit is not customers, but search engine itself, it seems counterintuitive, perhaps the search auction model itself is an abnormal business model. With the improvement of technology and social progress, such as Baidu search engine companies, the cost of the end users with the continuous climb will undoubtedly be lower and higher. But paradoxically, the business model of bidding itself brings the cost is getting lower and higher, search engine company turnover and profit is more and more high, but finally did not let the customer profit, and the customer therefore pays more and more. Every search company will continue to advertise the customer, everything to the customer's value. As the effect of direct, relatively simple operation, many small and medium-sized enterprises in the awareness of the change in time, slowly after the internet, trying to pass the search engine more points in the market, the idea of a cup of soup in front of the high cost of bidding, it seems naïve and pale.

Ma Yun once said that because of the special growth environment large companies have access to the social and market resources, and small and medium-sized enterprises (in fact, is the beginning of self-reliance of private enterprises) but there is no such a unique resource. A few days ago to see the report said that the central enterprise last year to create a net profit of 2 trillion, a discerning person to know that the fishy, rising prices, there is a country backed by rising prices and CPI backing, in the monopoly of state-owned enterprises, in the acquisition of generous staff after the treatment of more than 2 trillion of a lucrative profit is the result of a monopolistic operation, Rather than real participation in market competition. and small and medium-sized enterprises are different from the mature state-owned enterprises, no background, no resources, originally looked forward to the use of emerging Internet access to some of the opportunities to participate in market competition, but also by ruthless business rules tied to the black and blue.

As far as the title of this article is concerned, it does not seem to conform to logical rules. On the one hand is the growing market size, rising revenue performance and profits, on the other hand, is the main force of search engine bidding mode-small and medium-sized enterprises in the constant increase in the cost of bidding, and with this increase in pain and frustration. As customers, SMEs should be with the search engine market share to expand, and enjoy the benefits, but the fact is the opposite. This article by the professional website construction Company, Shanghai Pilotage Technology (www.joyweb.net.cn) organize original, more wonderful content we will continue to launch.