Search Engine marketing advice for it teahouse friends

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Today, another friend from the IT teahouse asked me about search engine marketing advice. Individual has always felt, in fact, network marketing is not a very sophisticated things, as long as the corresponding marketing ideas and thinking, coupled with the understanding of network tools, to achieve a better network marketing effect is not particularly difficult. However, through their own and a lot of friends also feel that some basic marketing ideas and thinking although not complex, but we are generally relatively scarce. Now the part of the dialogue with friends listed for your reference.

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It teahouse friends:

I have just done ads on Google, for almost 1 months, but the daily traffic is still relatively small, less than 100

Li：

How much does it cost in one months, and how much does it hit?

It teahouse friends:

50-100 per week

Li：

Click quantity?

It teahouse friends:

An average of 0.5 yuan, this month, the total from GG on 600 times

In addition Baidu 500 to 600 times, has not started to give money to push

Li：

Google more than 600 clicks, an average of 0.5 yuan per time, one months to spend 300 yuan promotion fee. Isn't it?

It teahouse friends:

Almost

I do not know now is not going to Baidu, Ali mother on the push?

But my traffic is just that, haha

There's no time or energy in any other way.

Li：

Baidu has not pushed how to know one months is five hundred or six hundred clicks?

It teahouse friends:

Now click From Baidu is more than 600

For free.

Li：

More than 600 a day or one months, 600?

It teahouse friends:

January.

Li：

What was the reason and purpose of choosing Google at that time?

It teahouse friends:

Because I need the flow of Chengdu or Sichuan.

I like that company, the other operation is also convenient, cost-effective

300 yuan or so, the effect is good

Li：

What are the orders generated from the network?

It teahouse friends:

GG's money is worth it.

Li：

Do you see what proportion of your Google account comes from the amount of traffic and expense from the search and the alliance?

It teahouse friends:

Baidu is a bit afraid of them, one is a big money investment, there is the history of dishonesty, the second is not necessarily a reasonable way to promote

GG mainly from the search, the cost of 80 bar, but the money from the alliance is small, but because the unit price is low, the effect is good

Li：

What do you mean by Baidu's dishonest experience?

Google account do you limit the cost or not?

How much advice can you get from the internet for one months?

It teahouse friends:

Yes, but it's not usually capped.

Compare them not in China yet

So few clicks

Not much consultation.

Maybe my site's class capacity and quality also need to be optimized

Li：

Does the source of the customer have the corresponding statistic measure?

Is that when a customer comes to your store, do you know what channel they are going to get your information and buy it?

It teahouse friends:

There are statistical software ah, is the GG

There is a customer service system, can see from where, and telephone consultation, the general will ask

Li：

How many online inquiries and telephone inquiries from the Internet can you get in one months?

It teahouse friends:

Comparison dozens of times a day click, so not much ah, a few times

The ratio is high, hehe

Li：

What kind of effect do you aim to achieve?

It teahouse friends:

Sichuan (Chengdu) traffic, working days should be at least thousands

Because I mainly for the unit, is to work, such as clerical

So now consider Ali mom and Baidu

I have more keywords, is on the GG close to 100, not finished

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After understanding the basic situation of this friend, the following suggestions are given:

1, how to invest depends on your positioning and goals, and personal preference for the company, but also independent of integrity. Business as long as output input than appropriate.

(After note: encountered many friends do not like Baidu, but business is business, only need not, do not like to say. There are many friends who care about malicious clicks, but what is the use of attention, no one can control the. )

2, if the simple is to sell molded products (do not need own brands, such as Agent products), the proposed Baidu do a good job, and Google's search section do well (does not include the Alliance), you can stand to see the shadow. This is determined by the characteristics of the search engine.

3, do not always focus on advertising, take a moment to consider, customers come to the site, they will stay to buy products? In other words, the conversion rate is no less than the role of expanding the spread of the surface.

4, suggest you can look at this article, understand the whole idea: http://www.lijunblog.com/post/40.html

(Li June lijunblog.com)

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