Search Engine Marketing Classic Case Practice

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Some time ago just read the Zac Network Marketing actual password, remember inside Zac warned us: If the book, not to do, it will never have any improvement. (Sorry, the book friend borrowed, the specific words are not like this, but basically is this meaning)

Today to introduce an industry search marketing cases. I work in a mining machinery company, the size of the company is also possible. So the case is also in the mining machinery industry, but you can make adjustments to their own situation.

My company's main products, or is the key word: crusher, the word competition is not very high, many people can do it, of course, the master relatively easy. There are only a few stations in our hands that do not have weights, but we still need some effort. This is from the SEO start.

I speak today of the search engine marketing case, mainly reflected in Baidu related search inside. Can also become a brand building as a foreshadowing.

We can search: Acer crusher http://www.baidu.com/s?ie=gb2312&bs=%BA%EA%BB%F9%C6%C6%CB%E9%BB%FA&sr=&z=&cl=3 &f=8&wd=%ba%ea%bb%f9%c6%c6%cb%e9%bb%fa&ct=0, the word, will have a lot of customer search, brand name plus keyword. You can see, Baidu related search inside things. Give us a catch.

See, other companies directly occupy your position, your brand building directly in the position of being marginalized, and is a very humble small company, for an industry brand building, I believe that I have the same readers will have a lot of.

As we all know, Baidu related search is ranked by search volume (do not know what will be, but now it is). Let's talk about how to do this:

1. Like me, through weak text to improve the search for a word, such as: Brand + keywords. This flaw is to do a lot of work, and to promote so many words, it is really not easy ah. But for their own business, in order not to let others shake your industry boss status, efforts. (My company is Zhengzhou, China's largest mining machinery production enterprises, network Marketing has just begun, see this result, uncomfortable AH)

2. There should be a lot of people know a Baidu Click Tool software, principle and brush flow is basically similar to it, but like SEO, to have a degree, to understand the method of judging Baidu, this is not much to say, know SEO, will know the user experience, of course, will understand the principle of the software. (The result of this case is the use of Baidu's Click Software)

Baidu's Click Software I do not here, that some quickly try it, online check, a lot of charges, and a lot of it is just click to promote the site, the natural ranking is not necessarily able to click. This kind of software can not simply upgrade the rankings, but also for their own corporate brand a force.