Search Engine Marketing Conference Ningbo Station Impressions

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

20th Search Engine Marketing Conference held in Ningbo as scheduled, Ningbo Seo wu, Lingbo, Wu Yin, Zeng Lin, etc. together also participated in the General Assembly, the Conference by the Ningbo Information Industry Bureau hosted, winning the era of contractors, and the public association. Sharing guests: Zengrong (President of The Times), Wu Wenxian (still guest tea product CEO), Liu Jianguang (No. 0th male chairman), Gango (Vice president of the lead times), peasant family celebrates (Evan Technology general manager), Xudati (Network strategy general manager, Alibaba, Taobao chief consultant), Boyang Home Textile Network Department Responsible person, sentence day ( Dream Basha SEO deputy director), Qu Cheng (CEO of Netconcepts China), Chen Jianxu (co-founder CEO), Chen Li (CEO of the Sea Network), Cheijin (Web Power China general manager), Liu Zhiyong (marine science and Technology CEO), Yu Wanling (DoubleClick CEO) And so on to share the network marketing knowledge, so that we have a lot of revenue.

Let me briefly introduce and share

Shang tea is the 09 just out of Amoy brand, but in 2010 to become the Alibaba Global Network business conference selected as "the world's top ten net goods brand" finalists "Ten Network Business" selected 30 best list. Shang Tea: Network innovation leads the traditional tea culture mainly has the following characteristics 1. Positioning: From the perspective of young people to taste the tea culture 2. Product development and Mall of the online Plan 3. Multi-angle innovation everywhere, 4. Independent, channel is king. The success of Shang tea is not accidental, it is planned. Because the tea has a shelf life, so how to sell out is very important, Wu always led his young team in a very short period of time to reach millions of sales, it is really good. Team building is very important, Wu always like to build their own team, not to dig people.

Lead the times of the sinus always share the small and medium-sized Enterprise search engine Marketing, the main body tells the search engine marketing, choose the key words is very important, and is the first step, if this step wrong, behind all the things are wasted. After looking for the key words, we want to optimize the advertising language, how to set a keyword advertising language, let people see it, it is more difficult, in this process we can design multiple advertising language, and then can carry out AB test, choose a better left. The next is the landing page design, this is also very important, we often ignore this point, because we always feel that visitors to our website to our SEO even if it is successful, in fact, your web design is also very important, bad words. It is also difficult to transform, this is what we call the user experience design. Generally good landing page has the following three features: 1. Let the user find the center of gravity of the page 2. Let the user immediately find the match content 3. Put the keyword in the "Golden Triangle" or "F" type. To explain here, the gold triangle and F-type is the page we first saw in the page, that is, the leftmost part of the page. Finally, in the design landing page should also pay attention to the following issues, 1. Landing page is not content, may be just a good-looking but not related to the keyword pictures. 2. Landing page is full of content, there is no obvious visual bump, the user does not know where to look 3. All the keywords jumped to the same landing surface and were not targeted.

Boyang Home Textile network responsible for sharing a double 11 sales, I'm sorry, I forgot that person's name. Double 11, Boyang home textile sold more than 22.4 million of the success, listed Taobao first, but they actually have only 7 online customer service, it is really incredible. All the other people were in the warehouse and there was no rest. Work a whole day more. And this sales does not include Tang poetry and other brand stores sales. Light Tang poetry more than 10 million a day, this double 11, Boyang home Textiles total sales reached 45 million. Sure enough. This time I finally saw Boyang's team. Ox x.

The second one on the left is Wu Yin, Lingbo, Zeng, I, Sun, and my friend.

From: Ningbo SEO Wu Blog http://www.bbs-nb.cn/blog/post/661.html reprint Please specify