Search engine marketing easy to do difficult small and medium-sized enterprises to learn to use Chao Jin

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As one of the emerging network marketing methods, search engine marketing (SEM) is now favored by many enterprises. In particular, a large number of small and medium-sized enterprises, due to insufficient funds, could not afford professional promotion of talent, investment in traditional advertising, so the search engine marketing as the preferred means of business promotion. Even during the two sessions this year, more than a joint representative of the National People's Congress proposed to the search engine marketing into the "SME Promotion act."

However, from my years of experience in the Internet, search engine marketing easy to start, seemingly in Baidu, Google and other search engines open an account can be, but to do well, in fact, not an easy thing. Whether it is the keyword creativity, choice, launch, bidding, or ranking management, need a certain degree of professional knowledge and experience.

Small and medium-sized enterprises in the first search engine marketing, there will often be a misunderstanding, that as long as the key words out, you can wait for business growth, or select a few keywords, and then crazy to hit the money, by simply keep ranked first to promote business volume breakthroughs. But often the effect is not ideal, and did not bring more customers and business volume growth, and some companies therefore on search engine marketing this way has generated suspicion.

In fact, this situation is caused by two reasons. Objectively speaking, search engine marketing background management work is more cumbersome, keyword creativity, search ranking management needs a certain degree of professional knowledge and management experience, especially search rankings, always may change, want to maintain the ideal search location is indeed not easy.

Subjectively, it is due to the shortage of talent, lack of funds, the ability to carry out good keyword creativity and management search rankings. In particular, the search engine marketing business, selected keywords are particularly direct words, these words search price is generally higher, ranking competition is more intense, after the drop if no good management and maintenance, the result can only be submerged in the flow of information, the enterprise-related messages have no chance to expose to potential consumers.

Therefore, enterprises want to make a difference in search engine marketing, it should be the first detailed understanding, learning search engine search principle and keyword bidding ranking principle, as well as SEM management and maintenance of the relevant knowledge, the use of dexterous in the market competition to win.

First of all, in the keyword launch, to target different customers different keywords. There is a process for consumers to buy a product from contact. The general need from "contact-cognition-familiarity-trust" and so on several stages, then may produce the purchase behavior. Therefore, the enterprise should according to the latent consumer different psychology stage, puts the corresponding key words to carry on the guidance. In other words, the keyword should be put in line with the search habits of potential customers.

Second, keyword ranking management should be appropriate. Search Engine keyword Search rankings, is always changed. Enterprises can not allow themselves to cast the key words laissez-faire, by natural ranking, it is not appropriate to always strive for the first. Laissez-faire, the enterprise's SEM promotion will not have any effect, and always keep the first search rankings, will increase the cost of the enterprise clicks, the more scientific approach is to ensure that the core keywords remain on the home page.

Again, in order to ensure the quality of the case to invest more keywords. Initial search engine marketing small and medium-sized enterprises often because of fear of spending and control keyword input. In fact, SEM is based on the number of clicks, if you can guarantee the quality of keywords, in theory, the more clicks (of course, the more the cost), the business volume will be greater. Of course, users click on the relevant keywords are many reasons, it is impossible and will not be every click will bring business increase.

These are just some of the search engine marketing simple common sense, concrete operation is indeed more complex than this. The lack of funds, technology and professional promotion of small and medium-sized enterprises, with the help of the current market more sophisticated search engine marketing tools to carry out this work.

As far as I know, the current market has introduced a variety of such tools, such as dedicated to enhance the user's network advertising effect of the eyes of the data company launched a search engine marketing intelligence Platform system--------------------------------- At the same time, the real-time monitoring and analysis of the relevant keywords of the competitive heat, search volume, degree of competition, ranked bidding and so on. In addition, I understand that this product launched a lot of free modules, enterprise users can use these modules for free to own this platform, in the future, according to their own business needs, the industry to buy other pay modules. Interested friends may wish to try.