Search engine Marketing in China

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Comparatively speaking, China's development in the search engine optimization industry is not as comprehensive as abroad, then flourishing, not only slightly behind in the beginning, and in the subsequent development of exposure to a considerable degree of nonstandard. As a result, the whole industry is becoming more and more one-sided and immature.

Whether in ideology or in the actual operation of the technical gap, are seriously hindered the Chinese network marketing in-depth and effective process. From the search engine optimization in the network marketing of the mainstay of the role can be seen this layer of backwardness to our marketing development brought about by the overall damage.

The essence of Search engine optimization is through the frame structure of the website, the content of the Web page, the optimization of the Code of the Web page to make the whole site's model in the search engine relative support, the user relative concern of the friendly State, so that the site and the content of the Web page is more easily found, thereby naturally improve the site in the network group rankings. And it does not need to pay any fees to the search engine provider in the event of potential customer traffic, it is relatively inexpensive to pay the cost of the expert consultancy service and the cost of the corresponding technical designer in the process of construction and maintenance, Thus it is considered as a relatively ideal network search engine marketing model. Because compared to Pay-per-click Bidding rankings, it does not have a long and costly problem, and it is well known that paid search engine advertising [Pay per click Search Engine] Money is an important reference to the ranking of a site in a bidding position. The higher the rank, the higher the cost of the advertiser's payment for a click.

Although the optimization of the site itself may be relatively lengthy in the cycle, but in the long-term economic interests, search engine optimization itself has a very unique attraction. So when foreign this sunrise industry is vigorous, domestic also from 2002 began the search engine optimization. There is a fact that many of the current domestic web designers in the initial design of the site is almost not very well aware of the optimization of the site itself, this is from the enterprise or The Advertiser's own website, and in the provision of ancillary services for enterprises not only lack the corresponding academic research depth, At the same time, participants are not able to have a strong competitive small companies, and to rely solely on the sale of advertising and the Internet to fight for the extreme way, the follow-up work has not been able to serve as foreign services in place.

But anyway, as a cutting-edge development trend, more and more companies, whether large or small will be understandable to join the site search engine optimization around the advertisers and customers as the core of the ranks of the marketing model for their own enterprises to add a bargaining chip. It is in this context, Xiamen Shihao Technology Co., Ltd. [TIMEV Media] United English Elite media [Incisive media] company will be the world's most authoritative search engine conference search engine strategy conference to introduce China, and will be held in May in Xiamen, China. This event is bound to bring a new impetus to China's search engine optimization.