Search engine Marketing in two ways: PPC and SEO

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Search Engine Marketing (also known as SEM) there are two main ways: one is PPC, the other is SEO. PPC, search engine PPC ads, according to the actual occurrence of the number of ad clicks to the search engine to pay advertising costs. SEO will not have to do the introduction. PPC typically appears on the left or top of search results, and sometimes in natural search results.

PPC Ads:

PPC ads of the number of visits, advertising rankings and advertising results than site optimization more stability and predictability. Although the form of PPC is more than SEO optimization to be later, but now has become the most popular on the Internet as a form of advertising media, so compared to other marketing models, PPC ads easier for customers to accept. The rankings have unique advantages. Customers only need to adjust the bidding price can easily control the advertising rankings, eliminating the site optimization to find links, exchange links and so on the complex work. It's easy to be top of the class as long as you spend. PPC advertising can be used to track the customer conversion rate, and then adjust the keyword, so that it achieves maximum performance. The search engine for PPC ads through the general evaluation of a few days, so that can play an immediate effect.

The popularity of this advertising style determines its competitive nature. The market situation that exceeds demand also causes the advertisement clicks the price to rise. Hot keyword per click Price is often as high as five or six yuan, this is not a certain strength of the company can not afford. From long-term effect consideration, its return on investment returns less than SEO site optimization. Generally only for specific each search engine or website. Because it is not a change in the site itself. Because once the cost is exhausted, disappear immediately in the related position. The company has to renew its fees to maintain its rankings.

SEO (Search engine Optimization):

Natural search results are more of a concern than search ads. This is due to the fact that most users prefer the natural search results to the PPC ads that appear with the search results. In general, the natural result is 10-100 times the click rate of paid ads. The establishment of external links, so that more sites to point to their own site, is a key factor in website optimization. And these links themselves in the rankings for the site to improve, resulting in the number of visits, but also significantly improve the site's access, and to maintain this advantage for a long time. To provide customers with a higher return on investment returns, for the current recognized cost-effective network promotion methods. The good optimization of the website content can improve the website to the product sales force or propaganda strength. Targeted at the site itself for the quality improvement of the search engine, because the target is almost all search engines and search sites. Total Free visit volume, is always the favorite of every website!

SEO search engine for the ranking of natural results is not the same, and once the change, often make some sites will inevitably be affected. Therefore, the SEO has a lack of comprehensive stability, and can not predict the rankings and access to the shortcomings of the volume. As not only to find the relevant external links, but also to the site from the structure and even the content of fine detail, and need to make large changes, to improve the site on the relevance of the keyword and design structure of the rationality. And not the next day to see results, to enjoy the benefits of SEO optimization, sometimes may need to wait a few months time. SEO site optimization initially with low-cost advantages to attract people's attention, but with the search engine rankings of its system of continuous improvement, optimization costs are increasing, this point in the Hot keyword performance most obvious.

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