Search engine marketing is still the most important way to promote the enterprise

2008 years later, despite the financial crisis to the Chinese enterprises brought about by the impact of many enterprises suffered landslides, but the network is still the strongest growth in 2008, the Chinese netizens have reached 298 million people, the website has become one of the most important marketing platform. As a bridge of communication between enterprises and netizens, enterprise website bears the important responsibility of enterprise marketing.

New Year's atmosphere, into the next year, many enterprises began to undertake web site revision, Web site marketing planning work, but often do not know where to begin.

In the end 2009 years of corporate web marketing will have how to improve? How should the enterprise use the website to carry on the marketing? She international believes that the 2009 corporate website marketing will have the following trends:

Dig deeper into customer needs

Second, more comprehensive service for customers

Third, more fitting user's usage habit

Iv. pay more attention to the combination of website content and form

V. Deeper e-business applications

Vi. the close cooperation between Internet and net marketing

Vii. more diversified forms of promotion.

Viii. Closer Customer contact

Nine, more professional website maintenance management;

In the worrisome economic climate, while other kinds of online advertising have lost their appeal, search engines are still a hot commodity, especially for small and medium-sized enterprises. According to the upcoming "first quarter 2009 China internet market Monitoring Report," the survey shows that the first quarter of 2009, the search engine market size reached 1.311 billion yuan, an increase of 41.2%, the chain due to the spring festival slightly drop.

In the enterprise's Network marketing promotion, the search engine marketing is one of the main promotion ways. In the financial turmoil, foreign trade is not booming domestic demand, the traditional way of marketing gradually stretched, the face of publicity, the actual inquiry less, lower turnover rate dilemma, search marketing with its consumers active participation, accurate delivery, high return advantage has become the enterprise's first choice.

Domestic first into the professional business-to-business search engine youboy that in the traditional enterprise sales and trade channels facing the test and difficulties, search engine marketing will become more attention and choice of products to promote sales of new channels. With the advancement of Enterprise Informatization process, Enterprise "business-to-business" trend, the proportion of network marketing will be more and more big. In each channel of network marketing, the enterprise will choose a third party business-to-business E-commerce platform to provide packaged it information and business services.

According to the Baidu Survey report, in the search engine marketing has launched the Enterprise, 91% of the respondents will maintain or increase the investment in this marketing approach, which plans to increase the proportion of enterprises as high as 51.5%, far higher than other promotional methods. Most business owners say that the increase is mainly due to the search engine promotion of cost-effective, accurate and efficient and measurable evaluation.

Eric Market Consulting analysis that business-to-business E-commerce in the improvement of procurement, transaction efficiency, while greatly reducing the length of the original channel, reduce procurement prices, greatly expand their own market space, narrowing the space between the business trade, compared to traditional trade, the cost of distance caused by 80% lower.

There is no doubt that search engine marketing has become a powerful weapon to help enterprises solve their customers ' resources, promote their customers and increase their cost effectively. Search engine marketing has become the majority of small and medium-sized enterprises most recognized and rely on the promotion of the way.

This paper is http://www.lunce.net by the Network Marketing Research Center: on the Strategy qq:772340535