Search engine Marketing (SEM) is the most effective means of enterprise marketing

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"Baidu's success is because we create new business needs for the enterprise, in order to realize the rapid development of Baidu itself." From a global perspective, the Internet to the enterprise's help, to a large extent by the search engine to achieve. Search engine marketing has become the most effective means of enterprise marketing. "This is Baidu CEO Robin Li recently in China's New Economic Summit Forum, the latest assertion."

Li also introduced the mainstream trend from the marketing model of foreign enterprises, "from a global perspective, more and more European and American enterprises, enterprises and search marketing related to the work of integration into a new department, called SEM (searchenginemarketing), is the search engine marketing department, I see a lot of companies in Japan and the United States have established search engine marketing department. "In my opinion, the marketing department of every Chinese company will have a SEM department (search engine marketing department) in a few years," Li said optimistically.

"Search technology is changing the two core sectors of the enterprise-the marketing and sales sectors," Li added. Marketing and Sales departments can use search engines to more effective marketing communications to potential customers, direct access to more new customers and new orders, to achieve the opportunity to sit at home can be a dream. ”

"Our corporate clients in China, and even some traditional manufacturing companies, are starting to develop in this direction, creating a Department for search marketing and online promotion to capture the business needs of potential customers," Li said. ”

Baidu Enterprise Marketing Director Shu also read the search engine marketing Way: "Baidu marketing, can help enterprises better understand customers, find customers, win customers." Baidu Marketing to the enterprise is a profound but run the silent marketing revolution, is making thousands enterprise marketing efficiency and marketing ability to enter an unprecedented new heights. ”

"With Baidu marketing platform, we increase the order by 20 times"

Wu Xiao has always dreamed of starting a business alone. A few years ago, Wu Xiao resolutely into the sea, gathered a group of outstanding technical personnel and friends, set up the Wuhan Electric Technology Co., Ltd. AL. This is a professional production and operation of high-voltage power test equipment, High-tech enterprises, mainly the development of power high-voltage test equipment and power, power test instrumentation, electric power metering instruments and other products, widely used in electric power, water conservancy, oil and other industries. Baidu helped us solve a lot of marketing difficulties. "Wu Xiao said. According to the introduction, although the company has a good technical talent, the development of product quality is also very good, but in the past few years has been encountered in the bottleneck of marketing, "We also try to issue product brochures, landing the national large and small web site, but overall, the results are minimal, but also limited to the Wuhan area." ”

Some friends suggest Wu Xiao can use Baidu to promote products. September 2006, Wu Xiao using Baidu bidding ranking business. Wu Xiao recalls that the use of Baidu bid ranked business, the effect is beyond his expectation, "business development is really rapid."

Baidu Customer service work also make Wu Xiao satisfaction, Baidu customer service staff often overtime to help him solve the problem, but also to help him pay attention to the promotion of keywords, put forward keyword Optimization promotion program. "With Baidu marketing platform, we increase the order 20 times," Wu Xiao memory is deep, he just joined the Baidu platform less than one months, Xi ' an High-tech park, a High-tech enterprises in the search through Baidu to find Al Electric, after a field visit to Wuhan, ordered the precision transformer for the experiment. "With the Baidu platform, many customers all over the country are through Baidu to find us." Moreover, Shandong, Xinjiang, Guangxi, Hunan, Liaoning and other land business has started, forming a focus on Hubei, pioneering the national business of the gratifying situation. "Wu Xiao said.

Now, Baidu is helping Al Electric to become a national brand from a regional brand. Wu Xiao also often recommended to his friends Baidu, Wu with its actual experience pointed out: "For the newly created enterprises, to quickly open the situation, Baidu promotion is a good choice." ”