Search engine marketing sem new form of network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One, what is SEM.

SEM is search Engine marketing abbreviation, Chinese meaning is search engine marketing. SEM is a new form of internet marketing. SEM is to do a comprehensive and effective use of search engines for network marketing and promotion. Sem pursuit of the highest cost-effective, with the smallest input, the largest access to the search engine from the volume, and generate commercial value.

Site optimization is part of the SEM, SEM contains the site optimization.

Second, the difference between SEM and SEO.

SEO and SEM are the main differences in the final goal:

Website optimization is mainly for keyword ranking, site traffic, the structure of the site, search engine pages included in the data;

SEM is the Web site optimization technology based on the expansion of the search engine to bring the commercial value, planning an effective network marketing program, including a series of web site operation strategy analysis, and implementation, marketing results to detect.

Third, SEM marketing methods.

Network SEM integrated marketing is the integration of network resources, fully integrated website promotion. Every day the Internet has countless web sites, countless web site failures, network integration marketing to its methods play a big role.

1. Search Engine marketing.

Search engine marketing refers to search engine optimization, keyword advertising, keyword bidding rankings, search engine positioning ads, search engines in the role of online marketing is particularly important, every day people use search engine search information. Through search engine marketing can directly bring traffic and end customers.

2. e-mail marketing methods.

e-mail for product information, publications, introduction and other directions to the e-mail ads. Based on the user licensing of the promotion of e-mail marketing, this method can remind users of the product understanding.

3. Resources cooperation Marketing method.

Website Exchange links, exchange of advertising, content cooperation, information promotion, information cooperation, user resources, cooperation and other means, is the so-called "everyone for me, I for everyone", cooperation and mutual benefit sharing, and common development.

4, Network advertising marketing methods.

Network advertising is one of the commonly used network marketing methods, directly through the site advertising placement promotion, can directly borrow other network media promotion, website advertising Advantage lies in: a wide range, various forms, strong applicability, timely delivery and other advantages, suitable for the initial site marketing promotion.

5, information marketing methods.

Publish the website information to the relevant industry website, use users to access these sites at the same time, to understand your website information, to the wall chisel, you can spread the information published to the Yellow Pages, classified ads, forums, blog sites, supply and demand information platform, industry sites, etc., this is also a common method of free website promotion.

6, Web site marketing methods.

By submitting some Web site information to the relevant Web site navigation, to obtain huge traffic, some network users often access to some Web site navigation to query the relevant site information, and such promotion, the role of the site is also obvious.

Author: franshion

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