Search Engine Marketing SEM: The importance of website internal link construction

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Search Engine Marketing SEM: The importance of website internal link construction

Site internal link is the site optimization process can not be overlooked part of the following from the site navigation structure, anchor text links, article links, site map and site footer analysis to increase the importance of the site's internal link building.

The following is from the search engine marketing sem point of view of the site's internal link building a simple description, SEM is not just rote, but constantly changing, at the same time, we need to constantly innovate.

Website navigation structure

Website navigation is the search engine spider crawl important route, also is the website Information Interchange Bridge, proposed uses the text link form the navigation column, if considers the art design to be beautiful, wants to use the picture as the website navigation link, must add the ALT, to the picture carries on the explanation, In addition, under the picture with a text link as an auxiliary. The site navigation in the text link is generally more important or the characteristics of the site related to the placement in the beginning.

Anchor text link

When we were writing an article, always intentionally or unintentionally mentioned to a problem or an article, in order to facilitate the user to read related articles, but also to facilitate the search engine crawling can crawl more things, usually we are in the content of the writing to add relevant keywords links, or related articles link.

For example, your site's keywords are "membrane structure", then when the membrane structure of the word, you can link to your main domain name, not necessarily every time the keyword has to link, this is not very good, you can also use other keyword links up, such as cable membrane structure, membrane structure engineering, The main natural appearance.

Related article links

Articles that link to similar topics can help readers find out what they are interested in. Again, this can add content links to the article.

Hot article Links: Display popular articles in sidebar, can effectively improve browsing volume and increase internal links.

Series Articles Link: writing a series of articles is a good way to create internal links. If you write a long article, consider dividing it into a series. However, do not always use this method, sometimes it will make the reader disgusted.

Site Map

Site maps not only help readers find what they need, but also increase the number of internal links in important pages. Instead of an XML sitemap for search engines, it links to HTML pages of all articles, or at least some of the more important articles.

Site Footer

Generally we are in the footer to place copyright information and so on, our custom is in the footer place to some of the most core keywords, a back chain, but also in the footer keyword add a H1 label, generally according to personal preferences also do.

Enterprise Network Marketing Consultants, corporate website promotion, SEO site optimization, Google left the rankings, and so on, reasonable use of SEO technology to make the site in the major search engine rankings by the front, increase the potential customers, in good faith for the majority of enterprises to bring high-quality SEO services.