Search engine marketing should have four basic steps

One of the fundamental reasons for the search engine marketing SEM is that searchers will buy products: 33% of searchers are shopping, and 44% of netizens use search sites to do research for shopping. China Internet Network Information Center CNNIC statistics show that as of December 31, 2006, China's total number of netizens has reached 137 million people.

If your company's website is not listed in the first few search results, it means that you are not in the customer's alternative. If you are not listed on the alternative list, you have no chance to sell your product.

Even if the purpose of your site is not to do online sales, customers must be able to find websites to get to know your products, download information, or find the address of a retail store. Searchers are more qualified visitors than those who casually click on the banner. So attracting search visitors is definitely a worthwhile thing to do.

The cost efficiency of search engine marketing SEM is high

European marketers point out that they pay about 2 euros per click for paid search, and 55% say it is "cheaper". In fact, in all marketing tools, search engine marketing produces the lowest cost of every effective feedback.

Search engine marketing is a trend

Piper Jaffray, the US investment bank, reckons that the 2005 global paid search engine marketing market is estimated at $10 billion trillion and is expected to grow by 41% in 2006, more than $14 billion trillion. For the next 5 years, the composite annual growth rate for the paid-search market is estimated at 37%, reaching $33 billion by 2010. The growth of search engine marketing has become a global trend. China's search engine marketing market growth rate of more than 100%. 2006 China paid search market total income of 221 million U.S. dollars.

Search engine marketing is the use of search engines generated by a network of marketing methods, at present, most netizens are using Search engine query search information, search engine marketing is for users to search for information, the site related information, better promotion to target customers, so that the site quickly achieve cost-effective, improve business value. , search engine marketing is mainly through the search engine to carry out network marketing and network promotion, is one of the main methods of network marketing, the following seoer and everyone analysis of network marketing basic steps:

I. Industry Analysis:

According to the site of the relevant industry, analysis of what the target people need, query what, how to better service.

21. Industry Survey:

Analysis of Web site users through what to enter the site, mining target users related search keywords, at the same time to investigate competitors, the main use of what promotion, the whereabouts of key words, summed up the group of keywords.

Third, the user experience:

Users of the site to develop the site function, site structure, page layout, site content and other factors of the comprehensive design, to improve the site environment, improve user experience, better adapt to the development of the site, improve conversion rate.

Iv. Search Engine Optimization:

According to the key phrases of the analysis, optimize the title tag, optimize the meta description, optimize the title, the keyword layout on the page and the structure of the internal link, animation, picture and other comprehensive factors, so that the site more in line with the search engine standards, search engine promotion, improve the weight of the site, better Get the keyword rankings.

At present, search engine marketing is a small investment, cost-effective, high-quality fast access to search engine traffic. Through search engine marketing more mining site potential customers, improve user conversion rate, generate business value.

Author: seoer Cherish the original site: http://www.noseo.org.cn/copyright, reprint must be linked to the form of the author and the original site and this statement.