Search engine Marketing: Should pay more attention to effectiveness and integrity

We as a network http://www.aliyun.com/zixun/aggregation/39658.html "> Marketing service provider has served AMD, HP, BMW, Ufida, Taikang Life, the island today, China and many other well-known enterprises, 2006 was invested by the famous venture capital group of America. Our experience is that search engine should pay attention to the effect and integrity, not too exaggerated service effect, and focus on marketing effectiveness.

Customer said, you can "study" the word row to the Google home page, we tell the customer no problem, but the result is not done, this is called dishonest. We did, but the customer site didn't get too much effective access, which is called ineffective.

In the information age, the most effective means of transmission is not overwhelming advertising, but word of mouth, no good faith no effect of service how to form a good reputation, how can long?

Nowadays, the network company is everywhere, 80% guerrillas, a few guns, a commercial and residential dual-use housing, on the show to do search engine optimization. The customer says, the brand merchant can give us to do the whole station optimization, guerrilla said, we can also; the customer said that they can give us the day Search Engine referral volume reached 1000, the guerrillas said, we can do 10000; customers say they only receive 30000 yuan a year service fee, the guerrillas said, we do 8000. Customer said, what is your cost? How to guarantee the effect? The guerrillas secretly said, anyway, the money to say, I am a guerrilla, I fear who. But can you promise to pay for the effect by the minimum amount of traffic that the search engine brings to the customer site?

I think, the whole station optimization is different from the keyword ranking business, should carefully analyze the customer business potential users and their search behavior data, through the expansion of industry boundaries and more long tail words, to help customers site to bring more real, effective high-quality access.

Finally, we emphasize that search engine marketing should pay more attention to effect and integrity.

(excerpt from in-house experience sharing content)