Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall
1. SEO (search engine Optimization,seo)
optimizes the content of the Web page by searching for the attractiveness and visibility of the search engine so that it can be selected by search engines.
2. Crawler/crawler/Robot (Spider)
Spider roam the Web, looking for lists to add to the search engine index.
3. Search Engine results page (search engine results Page,serp)
SERP is a list or result that is displayed for a specific search. SERP is sometimes defined as an arrangement for search engine results (slide-up).
4.PageRank
is used to test the site's ranking in search engine Google. SEO and SEM Experts also use this term to describe the ranking of web pages in SERP and the scores that Google gives to sites based on ranking algorithms.
5 rankings (ranking)
refers to the location of a page listed in the SERP of the relevant target keywords.
6. Directory (directory)
The
directory is an artificially edited search result. The famous catalogue website is dmoz.org, with its authority and the threshold high and become many stationmaster diligently pursue, also is a website obtains so-called "birthright" the sign.
(Sen ku Information sysku.com May 2 Beijing Houhai report)
7 Keywords (Keyword)
keywords, keywords, and key phrases are the words that the Web site sorts on search engine results pages.
8. Link Farm
A page full of links that have no real effect, they exist only as links, without any actual context.
9. Organic list (Organic listing)
Organic list is a free list in SERP. Organic list SEO often involves improving the actual content of the Web site, often at the page or infrastructure level.
12. Pay List (Paid listing)
can be included in the search engine service only after paying. There are the following ways: Included in the index, each click (PPC), sponsored links (sponsored link), the keywords appear site.
13. Ranking algorithm (ranking algorithm)
the rules that search engines use to evaluate and rank lists in their indexes.
14. Search Engine marketing (searching engine Marketing,sem)
SEM is a term that can be used interchangeably with SEO, but Sem often refers to selling WEB sites to search engines by paying and advertising, while applying SEO techniques.
15. Garbage Technology (Spamming)
a fraudulent method of SEO, using the vulnerability in the ranking algorithm to deceive the crawler (spider), and affect the ranking of target keywords.
According to whether the use of garbage technology, SEO methods can be divided into two main categories:
(1) Black hat SEO: Use garbage technology to deceive search engines. Cheat, cheat and steal in the way of SERP in the high rank.
(2) White hat SEO: The proper way to optimize the site, so that it better serve users and attract the attention of the crawler.
(Sen ku Information sysku.com May 2 Beijing Houhai report)
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