"Search Engine Optimization Guide" III improve the structure of site URLs

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Improve the structure of your site URLs

Creating descriptive categories and filenames for your documents can not only make your site easier to manage, but also guide search engines to better crawl your site's content. "Friendly" URLs can also be handy for those who want to link to your Web site. Visitors may also be horrified by the extremely lengthy and cryptic URLs that do not contain any recognizable words.

Our baseball card site the URL of a Web page is easy to make users feel uncomfortable.

URLs like this are confusing and unfriendly to users. It's hard for users to easily read a link address from memory, let alone create a backlinks for your pages on his own website. Similarly, some users believe that a large part of the URLs is unnecessary, especially if the URLs contain a large number of unrecognized parameters. They may discard these "useless" parts and then break the links.

Some users are likely to link your Web page with a URL as the anchor text. In this case, if your URL contains text related to your page, it will give users or search engines more information, but if your URL is full of numbers or strange parameters, it is obvious that users and search engines will not have a good experience.

The highlighted text will be communicated to the user or search engine for what they will be able to access the link.

Finally, you should know that the URL of a document is displayed in Google as part of the search results, just below the result title and the content fragment. Just like the title and content fragment in the result, the word in the URL will be highlighted in bold if it matches the user's search query.

Users to [baseball cards] as the keyword query

The homepage of our website appears in the result, see it, the URL and query keyword matching words are highlighted.

Here is another example of a page that contains the contents of a "rarest baseball cards" (a rare baseball card). Such a URL naming method is certainly more likely to appear in the search user's view than a digital URL such as "www.brandonsbaseballcards.com/article/102125/".

When a user queries with [rarest baseball cards] as a keyword

A deeper page appears in the result, but its URL reflects the type of content.

While Google is good at crawling all kinds of URL results, even when they're complicated, it takes time to simplify your URLs, which is good for both users and search engines. Some webmasters like to rewrite the dynamic URLs of Web pages to static, which is good for Google, but we need to be reminded that this approach is a very advanced approach, but once a problem is likely to cause Google to crawl your site. To find out more about the URL structure, we recommend this page to the Webmaster Help Center.

URL structure optimization of actual combat experience

Use words in URLs--it is very friendly to use the words in the URLs that are related to the content and structure of your site. Visitors can easily remember that they also prefer to link to your site. However, you need to avoid:

Use irrelevant parameters and ID values to form lengthy URLs.

Use automatically generated naming methods such as "page1.html".

Use too many keywords, such as "baseball-cards-baseball-cards-baseball-cards.htm".

Create a simple directory structure--The use of a directory structure can not only easily manage the content of your site but also tell users where they are when they visit your site. It is recommended that you use the directory structure as much as possible to let URLs imply the type of content contained. But you have to avoid:

Use a large number of subdirectories nesting, such as ".../dir1/dir2/dir3/dir4/dir5/dir6/page.html".

Use a directory name that does not have any relationship to the content of the Web page.

Pairing a unique version of your URL can prevent users from using a version URL to access your Web page, which can actually be accessed by other versions of the URL (simply a page with more than two different URLs to access it, translator note) This will spread the credibility of the content between the URLs. So you should be aware of these problems when building Web page structures or internal links. If you do find that people can access the same content through different URLs, it's a good solution to set a 301 redirect to turn the URLs of those that are not preferred to the dominant URL. In this step you may still have to avoid:

The pages in the subdomain and root directory (for example: "Domain.com/page.htm" and "sub.domain.com/page.htm") are accessed in the same content.

In your internal link structure are mixed with "www." URL version and does not contain "www." Version of the URL (for Google, you can set up Google's webmaster tools to display only one version of the search results, the translator notes).

Use some strange capital letters in your URLs. (many users prefer lower-case URLs, so they are more likely to remember your URLs)

Source: Google Webmaster Blog compile: http://www.taobaowanggou.com.cn/

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