Search Engine Optimization training, what kind of service do we need?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Guide: Recently circulated a press release on search engine optimization training (SEO Training): "Mii electronic Career Center launched the" Search Engine Optimization Promotion (SEO&SEM), "Vocational technical training", The author of this article stone based on the report of the SEO training site to carry out relevant tracking and analysis, through a large number of capture and facts, trying to uncover the so-called Search engine optimization training authorized agencies true face. And questioned Mii and Sadie Media. Hope that all peer to the search engine optimization training thinking. Promote China's search engine optimization training to formalize.

I. Background analysis

Although search engine optimization was questioned by mainstream media a year ago, the search engine optimization has not been hostile to search engines over time, and the industry has not gone away, and more and more has been recognized by advertising web operators and individuals, A lot of websites are beginning to realize the important position of search engine optimization in Network marketing. These also directly prompted more and more people eager to understand and learn search engine optimization (SEO), search engine optimization training began to rise gradually.

At home, the earliest comparison system and complete provide search engine optimization training services for Shanghai's Keyang technology. The company has offered commercial training courses as early as the end of 2004. Since then, some SEO individuals or companies are aware of search engine optimization training compared to search engine ranking services, less risk, and the market prospects are also objective, but also on the site to hang on the search engine optimization Training related information. More typical is the Dragon Ding Technology (http://www.seo8.net/), Enterprise Optimization Network (http://www.71seo.com/), of course, there are tong. The cost is generally thousands of.

Although there are already many enterprises in the market to provide search engine optimization training services, in fact, SEO training projects in the country has been a tepid state. Many companies have a so-called training course on their websites, but no one has ever been offered a normal course in the system.

Although the level and effectiveness of the search engine optimization training that these enterprises actually involve, no in-depth understanding, but I personally with a number of enterprises to communicate with managers, they feel that the choice of SEO training, the biggest concern is also afraid of the so-called training are some very basic, online can be found everywhere knowledge. The so-called experts are actually just kidding people. and the specific training effect level, also can not be certified.

In this case, some people begin to realize the weakness of the current SEO training service, so it is the event that the Ministry of Information industry authorized SEO Training is born.

Second, the Search Engine Optimization Training Authorization Certificate

First of all, we must understand the Ministry of Information Industry Certification Authority, look at the authorized corporate name:

Authorized by the authorization of the Search engine optimization training institutions for the Beijing Sadie Media Investment Co., Ltd., and this authorization is very Chinese characteristics, that is, authorization without supervision, as for the specific training methods, the use of textbooks are not clearly stated. The actual operation is authorized later, you write your own textbooks, write their own plans, their own teaching materials, how to do, the main final issued my certificate on it.

At the same time stone detailed understanding of Beijing Sadie Media Investment Co., Ltd., found that they have received similar training countless, such as the current seo-edu.cn on the Friendship link site involved in the training project is the project of Sadie Media. Because the relevant system is not clear, I do not understand why so many completely unrelated training projects have been authorized to the Sadie Media. Use the search engine channel analogy, is Sadie media to do the MII Professional Appraisal Center national Training General agent.

Third, the SEO training institutions Contact

The official website for training is mentioned in the press release as seo-edu.com. and the actual site is not open, opened a site called seo-edu.cn. By querying the domain name registration information, found that two domain name registration contact information is the same, confirmed that two domain names for the same organization registration. Seo-edu.cn written by the registered company for Beijing Fast Point Culture Co., Ltd. The Registrar is a new network. Through the Beijing Bureau of Industry and Commerce website Query the state of the enterprise does exist. But the search engine could not find any relevant information. Obviously the company should not be an internet company.

Since seo-edu.com, and through the content of the website, currently. CN is the actual official site of the Search Engine optimization training program.

In order to verify the site's contractors and the actual training project contact. Stone in particular through the search engine to the site's bottom four phone numbers are validated.

Figure II: Copyright Information and contact details at the bottom of the website:

Through the search, the front two phone numbers are indeed Sadie Media contact, and other similar training sites are the two telephone numbers. and search "64842878″ found that these two phone numbers is not Sadie media." It's the data Recovery Lab at Beijing Institute of Information Engineering, No. 35th North Si Huan Zhong Road (Jiangxiang) library 405 telephone number.

Iv. training institutions are also data recovery centres?

The phone number mentioned above, you can quickly find the data Recovery center of the site, the number of astonishing, and Sadie Media training of other types of official site and they are inextricably linked. They should be optimized for these sites.

Of course, the Data Recovery laboratory also has a lot of names, including Beijing North Asia Technology, Beijing University of Information science and Technology Data Recovery Service Center, and through the data Recovery Center has a link to the site can easily prove that, The data Recovery Center is actually responsible for the seo-edu.cn. So there are their phone numbers on the site.

and Seo-edu.cn's website title also specially marked the network merchant easy This kind of training structure name. But through our analysis and the facts above, it is clear that the specific training behind the SEO experts are very likely to be the master of the Data Recovery Center.

Of course it's just speculation, so how do you prove that they're actually doing it?

In tracking this data Recovery Center both SEO-EDU,CN search engine optimization methods are easy to prove guessing true!!

Five, they are such implementation of search engine optimization.

To understand their optimization approach, start with two aspects, on the one hand to understand how seo-edu.cn and previous data recovery sites on how to optimize, the other is to see how their case is done.

1. How do they improve seo-edu.cn rankings?

The data Recovery center of some site domain names and seo-edu.cn sites in Google or Baidu search, and then view the page contains the domain name, you can quickly find that a large number of spam messages, The site where the message is found is all the sites that the data Recovery Center operates on. This confirms that seo-edu.cn is the same group of people operating data Recovery Center!!

Figure three: Google query www.seo-edu.cn a page contains pages.

Through the above grasp, you can clearly understand their main method of operation, that is widely questioned very objectionable spam messages. That is, in other people's blogs, forums, message boards leave a lot of connections.

2. Check the case provided on their website.

Carefully read the case of their website, mostly for the data recovery industry. Tracking the external connections of these sites, you can see that the main method is still the same as seo-edu.cn, using spam messages.

For example, the middle-South pharmaceutical machinery plant mentioned in the center, its website for http://www.znyj.com/.

Figure four: The containing page of the trace www.znyj.com.

In addition, in the South China Pharmaceutical Machinery Factory site, there are strong wind car technology connection. And the wind car technology is relying on a large number of hair connections to enhance the ranking of the representative SEO one. Stone has articles devoted to the analysis of its madness, is the South China Pharmaceutical Machinery Plant ranking is the wind car technology responsible for the???

Then continue to follow:

Figure five: Search the page containing the www.seo-edu.cn and the official web site (http://www.clickzj.cn/) of the wind car technology.

It can be clearly seen at the same time that there is a relationship between seo-edu.cn and http://www.clickzj.cn/, which appears at the same time in the same spam message page. Tracking http://www.znyj.com/spam messages, found a lot of HTTP ://www.znyj.com/and http://www.clickzj.cn/are evidence of the implementation of the Big Windmill Technology:

Figure VI: A message on a message board traces:

Note: Rabbs.net also for the windy station point, other sites for its customers or blogs.

The statement proved that the znyj.com for the wind car technology operation of the Web site, in order to detect the time to send these connections to prove that the wind car is still in maintenance, especially in Google search "www.znyj.com clickzj.cn" Such a keyword, point into the discovery, Many of the messages are in the last month or two. There is even a connection to the message in the last few days.

Five, the published case of the site are mostly Baidu penalty deleted!

In Seo-edu.cn's site, there are a few simple words for each case to show how their optimization is done, not to send spam messages, and there is a lot of text to describe their understanding of SEO, and to emphasize their professionalism and regularity.

Since most of their cases are in Chinese, then it is reasonable to look at the performance of Baidu.

PHOTOS: Published cases in the performance of Baidu:

There are many more cases can be detected in this way, the fact is the most persuasive!!

Six, there are more similar training institutions in the alliance.

Fig. Seven, a vocational training institution in Tianjin has joined.

Visit the Training organization site, found that the official site has not implemented any SEO, simple meta properties are not written, not to talk about what SEO! and from its previous experience and background, almost no SEO field of practice in Beijing and hands-on experience!!

We need such search engine optimization training services?

From the Ministry of Information Industry Professional Appraisal Center, to Sadie Media, and then to data Recovery Center, network business easy, wind car technology, a series of intricate relations. How well does the Professional Appraisal center know about SEO? Sadie Media Training qualification can go to wholesale and development of the offline sales channels?

SEO Training Hotline How is also the data Recovery hotline AH? Is it convenient for us in the consultation and SEO training at the same time can be consulted on data recovery? The official site responsible for training can also be handled by cheating methods?? Published cases almost all can not be found in Baidu?

Although the market is very much in need of professional SEO training to promote China's internet marketing, especially the search engine marketing level, we also very much welcome the students responsible for the search engine responsible for the organization to provide similar services, I hope that the Ministry of Information industry in the future similar training activities organizations, can in-depth investigation, Strict control, responsible for the students, the Ministry of Information Industry. I also hope that the media in the implementation of the specific enforcement of the relevant provisions. is responsible for the Sadie brand!!

Because, our market does not need such a search engine optimization Training Service!!