Search engine optimization from the perspective of "competition"

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For SEO, only white hat seo, we are active or forced to accept too much about SEO skills clever class things, such as how to write a soft article, how the site structure, how to optimize the code, the chain how to release and so on. We always have this illusion: the use of a method can quickly improve and achieve a stable ranking of the site. From the basic logic, white hat seo, there is no such a way. This is because the essence of SEO stems from two words: competition.

Imagine, if a keyword-related site only two, there is no need to engage in SEO work, must be ranked in the top two search results. But if there are 200 sites associated with this keyword, there are some difficulties in the second page. Therefore, the essence of SEO is not in technology, but in understanding the competitive mechanism.

Since the essence of SEO is competition, must involve the competition environment, competition rules, competition strategy and so on a series of problems, the author is from "competition" These two words start, to talk about SEO.

Competitive environment

Competitive environment is the surrounding environment, how many people are less, everyone at a level. If it is a "slow", people do not study, all day fooling around, as long as a little hard, the site is easy to line up to the forefront of keyword search results. On the contrary, if it is in a "top class", everyone is straining, then it is not easy to top-notch. Similarly, if it is a "small class", it is not difficult to head out. If it is a "big class", the competition is very fierce. This is the competitive environment. For example, moving is a fierce competition, and participate in a large number of enterprises in the industry, in addition, many enterprises are also in the SEO, so, to move this keyword results to get a good ranking, very difficult. and "Handling" is worth to provide services for enterprises, the need for certain equipment and professional services, engaged in this industry enterprises in less than moving enterprises, the difficulty of optimization may be smaller.

Before SEO is carried out, it is necessary to analyze Industry network optimization environment. The author contacted some of the optimization staff, may be in a keyword optimization, by virtue of a certain method, it is easy to achieve the results. But the same method applied to another industry's keywords, it is difficult to bear fruit, so it will create confusion. In fact, this is related to the competitive environment of key words. To understand this, we need to find a way to change the competitive environment. The usual approach is to shrink. It's hard for me to get out of the 100, but in 50 people it's probably easier. So, that is, the competition participants to reduce the keyword. For example, the keyword front plus place names and so on, the key word "handling" can be changed to "Hangzhou handling" "Zhejiang handling" and so on.

Competition rules

Competition rules is the algorithm, in Baidu's official "Search Engine Optimization Guide," Baidu is favored a website, set three standards: included, sorted and displayed. Through the website organization and code-related optimization to achieve the normal collection of Web pages, through content construction to improve the weight of the site ranking is, and good content presentation way to enhance the reading experience. This is the rules of Baidu set, but Baidu did not give the extent to do, you can achieve a good ranking. Baidu is also hard to give the answer. Different keywords, the degree of varying degrees, and everyone's practice is also different.

For example, we take "website construction" This industry, engaged in the website construction company, is familiar with the SEO, regardless of outside the chain, the code optimization, the content construction and so on aspect, all strives also can achieve the Acme, therefore, they belong to omni-directional exerting force. But some industries may have short boards in one area, for example, hoisting industry sites, in the content construction is inferior, because engaged in hoisting the overall level of education is not high, so once there is a business can make up the content of the short board, create a large number of high-quality original articles, it is easy to achieve the rise of the site rankings, in fact, That's what I did.

Competitive strategy

Above, I have mentioned the "Make up the short board" This SEO strategy, this strategy can be called "short strategy." Just as the real product market competition, other common strategies for SEO is also applicable. For example, "Wolf Group Strategy", that is, through the station group to achieve the rise of the rankings; First hair Advantage strategy ", will be one of their own to achieve the ultimate, do content, that will be the ultimate content, and other aspects as long as the qualified can be;" Follow the strategy ", imitate the SEO practice of the first place, borrow competitor's content and so on. "Game strategy", avoid popular keywords, first do long tail keywords, and then encircle the main keywords. In short, all the real market strategy, we can analogy, analogy, because the competition mechanism is essentially the same.

No matter how the SEO technology is said how much hype, regardless of SEO training will reason to say how abstruse difficult to understand, a we should always remember: SEO is the essence of competition.

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