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When SEO has become a profession, when search engine optimization has become a compulsory course for individual stationmaster. Are you still confused about what SEO is? Are you still struggling to find a shortcut to SEO? Are you still worried how to operate the SEO is successful?

After reading this article, it is estimated that you can basically solve these three problems.

What is SEO?

SEO concise meaning refers to search engine optimization, SEO's main work is by understanding how various kinds of search engine how to crawl the Internet page, how to index and how to determine its search results for a particular keyword ranking technology, to the relevant optimization of the Web page to improve the ranking of search engines, so as to improve the site traffic , ultimately enhance the site's sales capacity or promotional skills.

Second, SEO shortcuts?

Site SEO is a long-term work. About the shortcut to SEO I think the only shortcut is: "Pay a little more, gain a little more." ”

Third, how to operate to be successful SEO?

This is the focus of this article to talk about. Nonsense not to say, step-by-step analysis of a successful completion of SEO site is how to complete the site's search engine optimization.

First, the overall structure of the website

The overall structure of the website in the formal line determines whether it is conducive to optimization.

Many of them do not understand the art of personal webmaster will be in pursuit of the site's art and template site. In the network marketing competition so fierce today, website optimization, website promotion of the increasingly popular, template site is simply not competitive.

General site optimization before the first revision, the site into a search engine easy to include the form (concise, table class, no background pictures, no template style, the author selected a site to provide reference: Log bar www.rizhiba.cn), and then the corresponding optimization.

Website optimization purposes, is to allow search engines to be included, only a large number of search engines included in the Web site in order to make the source of the site's flow of rich, template Web site because of the reasons for the template, a module, a ring set, search engine simply can not recognize the included, This is a lot of templates site for many years can not bring benefits to the root cause, Web site optimization can change this status quo, but the basis of the optimization of the revision, is not on the template site, then the optimization can not talk about the purpose of optimization can not be achieved.

Second, the site keyword selection and layout

This is the first big point of SEO.

Keyword selection

Keywords can be roughly divided into: the core keywords, related keywords, long tail keywords, error keywords, rare keywords (the specific is not explained, or the article will be too long). The main resolution of the selection of the site in this way. Log Bar selected off

Key words belong to the core keywords: log, blog. Index.baidu. These two keyword search volume is quite considerable, in the front of the relevant web site, there is no separate this keyword content channel, not very competitive.

Keyword Selection tips:

1. Select keywords from the customer's point of view

2. Ask yourself "What the user is accustomed to use to find our products." In this process can not be mixed with personal thinking, to consider the broad masses of users thinking mode and thinking habits.

3. Use tools to set keywords.

4. Set the area. According to the characteristics of the product appropriate to set the product area, conducive to user-friendly, more conducive to ranking.

5. Properly add a wrong keyword. Of course, this is only a small part, but it cannot be neglected.

Keywords layout:

1: Title of the website. The weight of the keyword in title is very important, writing a reasonable title is very important for optimization.

2: The keywords of the website. Keywords is your site's keywords, but the previous few I suggest entering the title, the matching value is larger. But remember that the key words do not write, disorderly put, constantly repeat! To be accurate, concise! Or that, the key to keywords.

The content of the word must match the actual content of the website!

3: The description!description of the website is the description of the website. Description is more important, you can see the Google search results in general many sites listed are description content. Here I'm talking about Google, not other searches!

Description because it is a description, so write the form of a sentence, the sentence should be reasonable distribution of keywords!

Iii. Quality of the content

This is the premise and basis of SEO.

The purpose of SEO is to make the content of the website display in the eyes of more users through the search engine rankings. But if only blindly pursuit of SEO, but forget the basic survival of the site: "Content is king", so many users will still go. The quality of the content to be passed

At ordinary times of the same site analysis and summary of "weaknesses", all collected sites have no real value. Original content is the best way to improve the weight of the site.

Iv. Links

Links to SEO is also a considerable relationship, you may feel that friendship links are only used to improve the site PR value, permissions. In fact, on the other hand, it is also an important way of SEO. The log bar mentioned above has been quite high in this respect. Check out its links and you'll understand.