Search Engine Optimization Index and website analysis

Summary: #1. How do you measure a page's SEO performance? I want to know how the SEO performance of a particular page? In fact, when we measure the performance of our website, we should take a step back and think about the goal of the website first, look at some of the following cases:

#1. How do you measure a page's SEO performance? I want to know how the SEO performance of a particular page?

In fact, when we measure the performance of our website, we should take a step back and think about the goal of the website first, look at some of the following cases:

Uno: You want this page to get a lot of traffic from the search engine

Dos: You want these search engine traffic to come from the best keywords

Tres: To achieve the above two goals, of course, first of all, I hope that the search engine included the page

Cuatro: You want to get more year-end awards so you want this page to give your company a buying volume or business value.

Now you should know how to measure the performance of the site. [Before doing any measure of the performance of the site, you can review some of the points mentioned above, simple and effective]

Before you analyze, first login to your Web analytics tool's advanced segmentation tool to create a segment from the search engine's natural flow. Source-"contains-" google,yahoo,bing et cetera.

Now, log in to the Web analytics tool you're using, and delve into the specific page you want to test, add a segment to the analysis, and Google Analytics as an example, we can add it directly to the advanced segment in the upper right-hand corner.

Want more traffic, actually not difficult (seriously agree), will analyze the time period to extend to 6 months (with Google Analytics also very easy to operate it), you will see what? If your segment is set correctly, you will be able to see the search engine and other items that contribute to your total traffic. Are these contributions consistent with your goals?

Ready for the next step? Click on the promotion keyword, to see you this page to bring the flow of keywords is what? Does this keyword fit the theme of the page itself? Do these keywords contain the target keywords you set? Do customers ' expectations tell you how to improve the quality of your pages?

Included .... Google Webmaster tool is an excellent free tool, and Bing Webmaster tool is also very good. No matter which tool you use, you can learn through this tool to your site, which keyword ranking in search engine performance is better, you can also check to see whether:

1. Your target pages are indexed frequently and are often crawled by reptiles.

2. Your website traffic source keywords are all your target keywords

The above chart shows whether your optimized keywords are relevant to the subject matter of your page, and are those words that you would like to optimize?

Success .... I think we do SEO the biggest misunderstanding is only the pursuit of ranking and excessive research search engine algorithms, and so on, but should also study how to apply SEO to the business role, to be converted rather than traffic.

If you really want to do SEO, please set a goal and e-commerce/conversion report and set up a segment, extend the analysis time period, and actively analyze the report SEO to bring what value to the enterprise?

You can do such a report separately by following the overall level, or by country, by search engines, or by your specific target keywords. Optimize the target keyword, maximize the conversion rate, far away from your competitors.

#2. Is there a difference between business-to-business and Business-to-consumer SEO strategies?

[Avinash says he himself is not an SEO expert] The basic technology you use for SEO is not much different from business-to-business to Business-to-consumer.

1. Make sure your website can capture the search engine. Fully use administrator tools to upload your sitemap, refuse to use dynamic URLs, and so on. On your site to seriously think about how to use flash and JS is appropriate, not not to use, but must take into account the search engine friendliness.

2. Make sure your website is well structured. Directories and URLs are clear, navigation is logical, and so on.

3. The content is king. Content to do the relevant content within the chain optimization, the picture to do alt optimization, the appropriate design of breadcrumbs navigation, so that users clearly understand their location.

4. To ensure that a large number of web sites to get a lot of outside the chain, remember that the chain anchor text needs diversity, access to a large number of related links in the text better.

The above points are the most basic, whether you do b2b,b2c, or other, these are common, and then for business-to-business there will be some differences:

Some very effective SEO strategies, such as allowing users to add comments and comments, expand the content of the page and so on, compared with some of the business-to-business Web site in general. Because these business-to-business sites use a different network form (differ net type) for customers to participate in and experience. But don't give up, you have a lot of white monitors, ..., large business-to-business affiliate Publications--you contribute to these publications, then are locked in a PDF document, and, worse, locked in a "give me your Login/create a" Page. I am going to write a false email to you, you give me content, let search engine effectively included it. After all, you want people to use that stuff.

One of the most common phenomena of a business-to-business Web site is that when we mention that a potential customer is searching for what kind of information to enter the site, we all have specific thoughts. When I work for a business-to-business company, I spend a lot of time on the AdWords keyword tool and Google insight for search, to analyze the user's behavior and the degree of competition and so on.

#3 in some highly competitive industries such as health, travel insurance, how to make some strategic changes?

Two words: Long tail

When you mention that the market has been included in this industry is sure that the keyword will be very fierce, especially in this field has a lot of strong competitors, but also need to do long tail keywords.

In the selection of long tail keywords, try to choose related to your company's business attributes, such as "California Tiyatien Ping Plans" or "California individual, Tiyatien plans" and so on, in addition, You can use keyword tools to develop your SEO strategies, such as the AdWords keyword tools we often use. Perhaps the hottest top 10 keywords bring you 5K of traffic, but 25K long tail Word will give you 34K of traffic, and a single click unit price relatively low.

#4. Can you see the competitor in the analysis tool you discussed?

OK, but in fact we need to have a critical view of the data that the analysis tool provides to you, because the data is usually not very accurate. Then there are a few tools you can use to watch your competitor's website:

1. Insights for Search

About insights for search is not introduced in detail, here are introduced. With insights for search, you can learn some basic information about searchers searching for this keyword, such as geographic distribution. This will have an important guiding role for you to develop.

2. Google Ad Planner

Google Ad Planner is a good tool for research on unfamiliar websites, through which you can get a sense of the flow of competitors ' websites, details of visitors, such as age, sex, education, family income, etc. This not only gives you a good understanding of the competitor site, but also provides you with a reference to the advertising. Of course, as I said before, the data for these tools are not very accurate. (In my experience, small sites are not accurate, but the larger the site traffic is relatively close)

As to how to follow AD Planner to guide advertising delivery, you can try to use search by audience, through the set ranking method, regional positioning, keyword matching, site comparison, classification selection and other factors for you to choose the most suitable for your product ads site. Of course, Google's data we can not see, hehe.

3.compete.com

Compete is actually a paid analytics tool and contains only data from the U.S. website, but we can also learn about the tool (though it feels a bit ad-like).

1. The most popular keyword to identify a particular website

The data shown above is from the www.clickequations.com site, which is only part of the data, and when you log in you can see more data that includes paid and natural searches.

2. Identify the proportion of the search keyword traffic share

Here's an example: I want to have the whole market for Sydney, although I only have two pears. But I want to know who my competitors are and what their market share is (of course, this market share is search traffic), so you can analyze it through compete, as shown above, the percentage of competitors, natural search and paid search ratios.

Added: 4. Baidu Index

Of course, since all translated into Chinese, we can not but introduce Baidu index. According to my record, Baidu index is 09 time only then release the user details parameter of the specific keyword now.

Of course, as we all know, Baidu Index is not a precise data, the test of their own a little bit. But search engines provide data and tools that give us a better reference to how to implement search engine marketing and pinpoint our customers. Of course, the avinash of the above four questions and answers, the second question may not let us satisfied, but the concept advocated in this article and the introduction of tools and methods of use is still worth learning.

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