Search engine optimization is becoming a new method for small and medium-sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"The 80,000-in-a-bus, like to see orders coming." "Looking at a pile of business in the keyboard, the mouse to tap the moment to complete, the self-proclaimed" love Drag Wen, "the old Cao can not help but proudly sing poems. However, just two years ago, the "running business" of the old Cao Wei will be returned to foreign products sold, traveled the country more than 20 provinces, autonomous regions, municipalities, put into a good hundreds of thousands of yuan also nothing.

"2009, did more than 20 years of clothing I thought of the network, in addition to the factory site ' makeover ', but also according to enterprise positioning, product characteristics and keyword distribution, engaged in search engine optimization business. Did not expect more than a year down, international orders stabilized, domestic orders are also more! When it comes to the company's "Back to the Dead" process, Lao Cao is deeply impressed. In fact, as the financial tsunami forced the Chinese industrial structure to embark on the road of deepening the transformation, more and more small and medium-sized enterprises have put the marketing eyes on the internet, renowned for "small cost, large output" of the Search Engine optimization field is showing a trend of emergence.

Search Engine: The beacon of Surfing the sea

Since the 1940s, the global knowledge-updating efficiency is accelerating: the "doubling" speed of the increase in the number of new knowledges has increased rapidly from the previous 30 years to 5-10 years in early 21st century. Among them, the rise of the internet is greatly reduced the threshold of knowledge sharing, improve the speed of knowledge dissemination.

In the continuous growth of human knowledge, how to make use of network knowledge to benefit human beings has become an important problem to be solved urgently.

In 1990, the first search engine that searched for files on an FTP server Archie turned out to be the "DIR" era for online file lookups. Since then, there have been InfoSeek, Yahoo, Lycos and other automatic, artificial combination of "early search engine" has emerged, and became a lot of "old nets bugs" still do not forget to relish the topic.

It was not until 1998 that the search engine really became an essential tool for people to surf the sea. Meanwhile, Baidu, which specializes in Chinese search, has a place in the global search market because of the wide use of Mandarin.

According to statistics, the world's top three search engines accounted for more than 90% of the search volume. "Although the top two is still the world of Google and Yahoo, Baidu, which specializes in Chinese search, is able to squeeze into the first three, and indirectly reflects the size of the Chinese market," said Hu Yu, technical director of the SEO information dissemination network. ”

SEO: Accurate navigation of network marketing

In recent years, as more and more Chinese enterprises realize that the network will become a new communication link between people and people in the information age, "All the Internet" has become one of the best adjectives in the field of E-commerce in China these years. Every enterprise, regardless of its size, is proud of its website and regards it as an important marketing and promotion position.

At the same time, the vast number of consumers are also increasingly using the network to understand the target product information, the first choice is the search engine. According to the data published by CNNIC in June 2010, "Data Search" has become the third largest application after "network Music" and "Network News". Therefore, how to attract the hidden customers in the search engine's huge traffic to their own company's Web site, it has become an important issue facing the business community.

In fact, as early as the 1990s, in the higher network penetration of the western countries, that is, a netizen found that by changing the site pattern and content, you can make it in search engine related keyword ranking changes, which gave birth to search engine optimization--seo.

In this respect, SEO information dissemination Network Director Li Guolin said, "Although the Chinese SEO go late, but the development momentum is equally gratifying, from the Googletrends data shows that since 2005, the Chinese mainland Region SEO Search volume has increased 4.4 times times, greatly exceeded the same period since the United States, Japan, The level of western developed countries such as Korea. On the other hand, according to our understanding, a variety of enterprises, especially small and medium-sized enterprises will be SEO as a corporate website to promote the supporting projects to do, this explains the use of SEO strategy to attract potential customers accurate navigation capabilities have been more and more people in the business community agree. ”

Article from the SEO Information dissemination Network (http://www.seorv.com/n-1616.html), reproduced please indicate the source.