Search engine optimization is dead.

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Generally speaking of site optimization is also equivalent to search engine optimization, also known as SEO, but site optimization is not a simple search engine optimization, the real site optimization should include search engine optimization and site users optimization. Search engine optimization is to bring the site is traffic, not customers, is a waste of bandwidth resources, rather than to bring revenue to the enterprise. If the traffic brought by the site can not be effectively converted into a real customer, so really wasteful network resources, web site in front of the search engine, at best, only the embodiment of technology, from this perspective, this site optimization is the death of optimization, you can say that site optimization is dead, because not only not to bring revenue to the site, And is to occupy the site's bandwidth resources. If the site optimization is really technology-oriented, then it might as well not be optimized.

To technology-oriented web site optimization, it should also pay more attention to the optimization of site users, how to convert users into real customers, this is the essence of the site optimization. In order to bring IP sites to the site to modify the mess, damaged the site's user experience, so that users can not easily and quickly understand the content of its Web site, the site visual effects (imagine: destroyed the original site overall style, site optimization commonly used means of font bold heavier, and keyword accumulation, such means used too much, Can the visual effect of the website be good? , easy to produce visual fatigue, such a serious damage to the user experience behavior, I would like to enter the site to leave the site estimated to be less than 10 seconds, such site traffic will generate sales or become potential customers, I think is not, of course, there will be individual visitors are exceptional.

Website optimization of the last kilometer when the site's user optimization, only the site user experience good, will produce sales potential. Alibaba website Optimization, there are many SEO experts on its optimization methods to raise objections, many methods do not conform to the principle of SEO, here do not want to talk about the optimization of Alibaba website method, perhaps Alibaba's website optimization is not in line with the principle of website optimization, but Alibaba's website is very important to the user experience of Whether at the beginning of Alibaba website or now, have been paying attention to the optimization of site users, the user experience of the site, in this regard, Alibaba's website optimization is very successful. Relative Yu Huicong website, many SEO experts think that the site optimization means better than Alibaba, but HC in the business-to-business market share is far less than Alibaba, personally think Alibaba's website user experience is better than wisdom. Of course, this is not the impact of the market share of HC less than Alibaba the real reason, but this is one of the factors.

Website optimization suggestion: Website optimization should focus on users rather than technology. The protagonist of the site is the user, not the technology. If there is time, you can go to study the benefits of a better site, will find this kind of site optimization technology is not the best, but there is a common feature, that is, the user experience is very good, the typical example treats 800 nets, Coca-Cola website.

From the point of view of user optimization, the search engine optimization that destroys user experience is dead.

Author: Wu Yujie (Focus on website construction (web design) and website promotion, marketing relationship research and practice)
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