Search engine optimization is not a result, but a process

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For a long time did not write SEO aspects of things, today, Roy Net SEO expert bin share some about SEO errors, these errors will lead to search engines ignore you, site visitors ignore you, but also may make visitors from your site lost.

Search engine Optimization (searching Engine optimization) SEO is not the result of the process, not the independent existence, but the whole site is part of the construction, as an important supporting behavior exists. Internet operations expert Xiangru pointed out: for the Internet enterprises, SEO itself is cis,seo and CIS have similarities, CIS is to help strong and weak, if an enterprise in the rising stage, the introduction of CIS to the enterprise development has a great help, if it is in the initial stage or recession, So there's no effect. SEO is not to cheat a click to exist. Search engine came to your site, but found no value, then you lost the meaning of SEO, products to want to have vitality, you must obtain the recognition of customers. Do not have enough preparation to do marketing promotion is a thing. SEO technology Determines whether you can open the market, the real content determines whether you can occupy the market, SEO is for search engines, is an important link, but not the main link, the mall is only carrier, not the end consumer, and shopping malls in order to provide customers with better products constantly change its decision to purchase the algorithm.

Avoid excessive flash

You know, because of the search engine technical reasons, can not retrieve the contents of flash, so the use of excessive flash in the site will be counterproductive. And the site uses too much flash, will increase the human cost of the site, on the contrary, the picture is much better than Flash.

No links with Keywords

For optimization, it is important to use internal and external links with keywords, such as posting information on other sites, and adding hyperlinks to your site in the keywords. Access to more and more keyword links, you can improve the overall weight of the site, search engines will be more and more attention to your site. Content release and link layout, search engine like to have regular website content update, so reasonable arrangement website content release schedule is one of the important techniques of SEO. Link layout is the whole site organically linked up, so that search engines understand the importance of each page and key words, the implementation of the reference is the 1th keyword layout. The Battle of friendship Links is also unfolding at this time.

There is also a point of attention, which is to do different keyword links on different pages, because the spread of these rich keywords, the effect will be better than a single keyword, and the most important point: the fact that Google is not too attached to the end of the page.

Use the same title

There is a factor in search engine rankings, is your site page title, such as 8684 Bus Web site title is "Check the bus 8684", but the whole station is not such a title, which has a 2009 Spring Festival temporary Guest topic, its title is directly "2009 Spring Festival passengers."

Use Black Hat SEO

Black Hat SEO is the most insecure, many companies like the use of black hat SEO quickly to do, but this is not safe, because no one knows when the search engine will be hand. Because the junk link becomes the Black Hat seo commonly used means, in order to prevent this kind of behavior to bring the bad influence, decides reduces the link in the rank proportion and to the site implementation filtration even is the sanction and so on punishment measure. Internet incubation expert Xiangru pointed out that this approach is not absolute, and not simply reduce the usefulness of all links, but to divide the links into a number of grades, for those trusted sites will continue to support, the links they provide will not be affected. The following is the White-hot network event marketing first station announced the general use of Black hat SEO means:

1, camouflage web pages. is to hang a keyword in the title, Inside nothing;

2. Hide text. Keyword text and the background of the Web page, users generally do not see, but search engine spiders can crawl to;

3, keyword piling up. Some sites in the head put a lot of keyword information, this does not make sense, will cause the search engine aversion, Baidu has a department dedicated to deal with these keywords piling site;

4. Bridge page. The bridge page means that the site is doing a single page optimization, the purpose is to get in the search engine rankings, all such pages are ultimately directed to a real site, play a role in the portal, so people become "bridge page." Although the search engines do not like the bridge page, but there is no way, at present has not reached the technology to identify the bridge page;

5. alt attribute. The ALT attribute is generally added to the picture, button, navigation or other content that should be explained, is willing to let the user understand the website more easily, but also not all place can add ALT attribute, if be discovered by the search engine, will be punished;

6, spam comments. Mainly through the Blog commenting tool to carry out the construction of external links, the same, through comments, but also hope to be able to come up some traffic from the blog, but Google Now on the spam comment control is very strict;

7, Forum Mass. Similar to the blog Comment tool, Google is now eyeing it;

Using Java Links

Search engine catch difficult to crawl Java, so still try to choose Div. In Content management System selection, try to choose can automatically generate static pages, and code streamlining procedures, such as DEDECMS, Phpcms and so on.

Links to the small attention point

Links for Google optimization, is a very important link, if the site links more than 100, that may be at any time by Google punishment.

Change names frequently

If you change the file name or directory name frequently, it will cause the previously included pages to disappear, and the quality of the site will be reduced.

Duplicate content

Duplicate content involves using multiple pages of the same content, or copying content from other sites. Search engine will automatically detect, if found such a situation, there may be a search engine will not be included, of course, if someone steals your original words, you can also search engine query.

Use site Map skillfully

Site Map Sitemap Also known as the site map, it is a page, which has placed all the pages on the site link. In general, there are two types of sitemap. The first type of Sitemap is an HTML page that usually lists the pages of your site in part to help users find the information they need. When most people don't find the information they need on the site, they may use the site map as a remedy. The second type is an XML sitemap-often called a sitemap (using uppercase S), a way to provide your search engine with information about your site. Creating and submitting a Sitemap helps ensure that the search engine understands your site structure and knows all the pages on your site.

As other things in the world, SEO will not be smooth sailing, short-term site ranking fluctuations can not reflect the value of the site, only in the site more than 6 months, it will show a comprehensive real ranking. When doing SEO optimization do not expect to achieve immediate results, not to embark on the so-called shortcut. Too many people are looking for shortcuts, but shortcuts don't really help you succeed. The number of pages included in the engine and the number of backlinks, the site's PageRank value, Alexa rankings, Google event relevance query, Web site detection functions, is the user to promote the effective tool for the website.

Roy Net SEO optimization process seven-step poem

The first step: keyword analysis, analysis of relevant keyword search heat, filter out the most suitable for your site's hot keywords;

The second step: site diagnosis, more than 100 indicators, the site system diagnosis, to find out where the problem lies;

The third step: the website optimizes according to the diagnosis result, to the website overall SEO optimization;

Fourth Step: Website Login, to the domestic and foreign major search engines, address directory to submit your site;

Fifth step: Reverse link, for your site to import a large number of high-quality external links;

Sixth step: Search rankings optimization, take the Professional SEO optimization strategy, improve your site in search engine rankings;

Seventh Step: Search ranking maintenance, according to the search ranking algorithm changes, make appropriate adjustments to maintain your site rankings.

In fact, SEO runs through the Web site construction operations to promote the whole process, in order to improve the value of the site weight, not for the garbage flow and optimization, I believe that we study attentively, pay attention to some of the wrong way can have their own experience.