Search engine optimization is widely used in all walks of Life website

Absrtact: Search engine optimization is widely used in all walks of life site, the following is often used in the field: (1) Content information class site after optimization, it will improve the friendliness of search engines and user experience, improve the function of the site, attract more

Search engine optimization is widely used in all walks of life, the following are commonly used fields:

(1) Content Information Class website

This kind of website after optimized, will enhance the search engine friendly and the user's experience, the consummation website function, attracts more visitors, increases the website the flow, then in the same industry website stands out. Examples of Pacific, Zhongguancun, it World Network and bubble mentioned above.

(2) E-commerce class website

This kind of website optimizes, may obtain the latent consumer trust, causes the consumer through the website to carry on the consumption, through the on-line sale, saves the huge sale expense, the advertisement expense and so on.

(3) Enterprise industry website

The main station of the enterprise, after optimizing the consummation, may increase the visitor to the website the trust, then to the enterprise's trust. Enterprise products through a variety of thematic site optimization, so that users in search keywords, search engines show the search results of the company's Web site in front.

An example: Figure 2-3, 2-4, 2-5, 2-6 collected on February 28, 2010, is in Google search "Mobile Crusher" in the first four pages of the search rankings, you can see the number of home page is SBM (Shanghai World State Machinery Co., Ltd.) 's website, The second is Zenith (Shanghai West Zhi Power Equipment Co., Ltd.), ranked third is Break-day (Henan liming Heavy Industry), ranked fourth is Ifan (Zhengzhou Yifan machinery).

Figure 2-7, Figure 2-8, respectively, collected on April 23, 2010 and May 30, 2010, is in Google search "Mobile Crusher" the first page of the ranking information, and figure 2-1 compared to find: Figure 2-1 collected on February 28, the top three is SBM, ZENITH, IFAN; figure 2-6 was collected on April 23, the top three were ZENITH, SBM, IFAN, figure 2-7 was collected on May 30, the top three were ZENITH, IFAN, IFAN. Through the above results in a way to reflect the overall optimization of the site's effect.

Figure 2-3 February 28 Google search for "Mobile Crusher" first page

Figure 2-4 February 28 Google search "Mobile Crusher" second page

Figure 2-5 February 28 Search google for "Mobile Crusher" Page Three

Figure 2-6 February 28 Search google for "Mobile Crusher" page Fourth

Figure 2-7 April 23 Google search for "Mobile Crusher" first page

Figure 2-8 May 30 Google search for "Mobile Crusher" first page

The optimization of search engine is mainly in station optimization and outside station optimization. Here is a simple description of the optimization work. Station optimization is mainly to the structure of the site, keywords distribution, the structure of the page, the load speed of the Web site, such as the basic elements of the appropriate adjustment, when there are obvious results, the station optimization of the basic completion of the site optimization is mainly submitted to the website map to search engines, add external links and so on.

Search engine optimization is mainly based on user-centric, improve the user's experience, improve the function of the website, can not be optimized for optimization. As Google Webmaster Tools help optimize the recommendations: "When you are doing site optimization, you may want to ask yourself, this is helpful to my users?" Would I do that without a search engine? ”。