Search engine optimization popularization that can't withstand the storm

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Feng Yingjian

Google every few months will come to a "dance" (Google Dance), which has been accustomed to a few days, generally stabilized, but in late October 2005 This dance seems to be different from the usual, seems to have stabilized, but a few days later found a great change, In particular, some new sites in the search results in the position of erratic, there has been a good performance of the site may not find their location overnight. This situation cannot help but make people worry about search engine optimization promotion.

?? In fact, completely based on natural search engine optimization site promotion is fragile, Google dance is only a weak search engine optimization site promotion of a performance, not even pay attention to, because after a period of time usually will stabilize, there are more problems to worry about, For example, search engine retrieval rules change, competitor's malicious "optimization promotion" and so on. Some sites may even encounter more serious problems, it is possible that the entire site will be permanently deleted by the search engine-if the use of some of the search engine as a means of cheating, whether you operate, or commissioned to engage in SEO services on behalf of the "optimization", this issue has made many Web sites have suffered.

?? In short, if a site will be promoted entirely based on the results of natural search engine optimization promotion may be dangerous, especially for those who rely on a higher degree of web sites, should consider the combination of multi-channel means of promotion. Of course, this is not to say that the search engine optimization is not important, but it should be in the site to optimize the design on the basis of a variety of ways of comprehensive promotion. I have introduced in many articles the systematic thought of website promotion and its significance, and in the Network Marketing new observation (www.marketingman.net) Internet Marketing Hot Topic search engine optimization problem of right and wrong is also considered that search engine marketing is only one of the methods of network marketing, Search Engine optimization is just a way of search engine marketing, search engine optimization based on natural search results does not necessarily bring enough traffic to the site, or this traffic is not stable, so can not search engine optimization promotion as the only way to promote the site.

?? In order to further illustrate the need for multi-channel promotion, we might as well estimate that a Web site to use Search engine optimization to gain access to the proportion of total traffic is more appropriate. Suppose that the number of visits per day of an enterprise site (this is illustrated by the amount of web browsing) is 1000, if 80% of the traffic is from the search engine natural retrieval results, indicating that the site for search engine optimization is very effective, but according to general experience, this search engine natural search access to the proportion of high So in order to reduce the search engine natural extension of the relative proportion of traffic, it is necessary to consider other effective means of promotion to further improve the site's access, such as Web site cooperation, the right amount of advertising, as well as the promotion under the network, so that, when the site average daily access to 2000, If the search engine natural retrieval is still 800, the proportion of total traffic will be reduced to 40%, so the site flow structure is more reasonable.

?? For different categories of Web sites, search engine natural retrieval of a reasonable proportion of the traffic is also different, to text information service-oriented website, if less than 60%, may indicate that the site optimization is not ideal, and for other business sites (such as general corporate websites), then 30–50% should be more reasonable. Of course, if the site is simply out of personal interest, or the stability of the corporate web site is not too high expectations, it also makes when ponderation.