Search Engine Optimization Quo

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Search engine algorithm constantly updated to improve the algorithm mechanism, as long as the search engine operator's point of view to think about it, and how it will be updated, the ultimate goal is to search engine algorithm imitation of human high wisdom to judge a site's good and bad, after some screening, finally the best, most valuable, The best web site presents the most effective and up-to-date Internet information available to visitors.

Search engine algorithm, is the arrangement of links, url value of the calculation of the law. The higher the value, the more forward. This algorithm every search engine is confidential and confidential, can only speculate about what. But you can optimize your own keywords and improve your rankings. Timely update, so the probability of being searched is relatively large.

Search engine algorithm Change core idea will never change

From the search engine algorithm changes, we seem to be able to see now a most superficial and should be a direction of future development, but also SEO from the previous to now adhere to the optimization strategy.

From the previous meta optimization, to the now SE basic discard meta keyword this tag, we can see that the search engine's goal is to more and more focus on what the viewers are able to see directly, and the most important part of the visitors.

Simple to say why navigation bar optimization is very important, why H1 is very important, the reason is very simple, because the viewer attention. From the browser's habits, people who browse the web tend to see the right from the left, and all the optimizations on the left are more important than the right. The page is basically seen from the top, all the upper optimization is more important than the bottom, of course, the important here is only relative. According to normal browsing habits, the first screen below banner is very important, which is the easiest and easiest place for a person to look directly at the screen.

In this way, it is not difficult to find that the optimization of the overall format of the Web page is very important, so that the search engine to understand the layout of your page, so that he found the visitors to the heavy attention of the part. The next is in the viewer's attention to the part of the nature of the increase in keyword relevance.

Although there is no complete reason to believe that such an idea is correct, but this trend is inevitable, in some users can not see or pay attention to the local optimization, this way will be disgusted by users, as long as the user is disgusted by SE abandoned the day is not far.

This is why has been said that the user experience is the most important SEO work, because the search engine is also in this direction, to understand the user want to experience is also a friendly search engine, so that optimization is long will not be abandoned by search engines. Clear your page layout, understand the user's browsing habits, heavy browsing area, you can use the dimension to see your page hits the heat you know the user experience now.

Search engine ranking algorithms and factors

1, the number of links principle

Determine the relevance of a Web page to a keyword by linking it to the number of pages that appear on the page.

2. Link Quality principle

When the number of links is the same, the higher the quality of the parent-linked page, the higher the sub-link page rank. Generally can be understood as a larger web page, the higher the quality.

3. Position/Frequency principle

According to the location/frequency of the keywords in the Web page to determine the Web page on the relevance of the keyword.

1 title takes precedence over web pages

The top line of the blue background white "Shandong SEO team" called title.

2 page keyword position before the priority

Keywords in the Web page appear in the position of the more forward, its ranking is also higher.

3 The frequency of the Web page is a big priority

The more frequently the keywords appear in the Web page, the higher the rank.

When the keyword appears in the Web page too many times, it will be the search engine that is cheating, thereby canceling the ranking qualification. In general, the number of keyword occurrences should not exceed the total number of web words 8%.

4, click the principle of measurement

Generally think that the number of clicks to get more pages, its quality is higher, the ranking is also corresponding to the front. For example, in the past three months, the average number of clicks a page is 3,000 IP days, while the B page is 2000 IP days, under other conditions the same premise, in the search results, a ranked before, B ranked after.

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