Search engine Optimization (SEO) and Peter Principle

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There is a paradox in management, called Peter Principle, which points out that in large organizations, successful employees are often promoted to a position where he or she is deficient, resulting in poor personal performance and no room for further career progress. According to the experience of billion Europe, in the Web site implementation of Search engine optimization project process, the same will appear Peter Principle phenomenon. But let's start with a Peter principle in everyday life:

A common example is, a successful sales staff, although their qualifications are not high, but very hard, coupled with eloquence, a broad customer network, so personal sales performance, over the years are the company's best sales staff. The company therefore promoted him to the executive position, leading a whole team of salespeople.

After his arrival, the problem arose because of his weak leadership and administrative ability, and his subordinates disagreed with his methods and policies, and the company was dissatisfied with his failure to improve the overall sales performance. As a result, he was under great pressure and gradually his confidence was undermined and his work morale was low. The bigger problem is that he has found that he has no way to go back and demoted to the position of former salesman, which is tantamount to erasing his past achievements. Looking for a job in another company, his qualifications and performance in recent years are not good. Worse, in the economic downturn, the company plans to lay off staff and become a "high-risk group", the fear of the day, the job performance worse.

One of the points that Peter's theory shows is that if you put a person in a position that he can Libushine, that will affect the development of this part of the job.

The development of the website and the development principle of the enterprise are the same, are the concerted efforts of several departments within the company, step by step the down-to-earth development. Although the use of Search engine optimization technology can be faster to help the site to improve the number of visits and even the profitability of the site. However, if you do not analyze some of the basic things outside the site, this will often affect the ultimate effect of SEO projects.

In principle, every time we take over an enterprise's search engine optimization project, we will carry out a series of preliminary work on the internal and external departments of the client company. The main purpose of this is three points:

To clear all the factors that hinder the progress of the project within the company;

Second, from the overall analysis of the plasticity of SEO;

Third, the establishment of the company's SEO objectives;

We believe that the decision Search engine optimization project can go how far is the customer themselves, think billion European search engine Optimization service is just the correct guidance and adjustment or integration into the SI billion search engine optimization ideas. If we were to take the client's website and say, what do I have to do to help you reach as much as you do without a full understanding, it's easy to make Peter's principle mistake.

Because the search engine optimization project goes farther, the customer company's interior must form some to make the website development Formidable Foundation element. From these basic things to the 1.1 point of the promotion plus SEO strategy and ideas, in this search engine optimization marathon, the customer's website can achieve better results.

Thinking about the principle of Peter from the perspective of Search engine optimization, it tells us a truth. Search engine Optimization goals need to consider two points:

The ability of search engine optimization service provider;

Second, search engine optimization service provider and the customer's own resources;

The goal is not empty talk, a person does not have the ability to do this thing before, if you want to do it, then the result is certainly a failure. Similarly, if we are in the development of search engine optimization objectives, we are only considering their own capabilities, and not exhaustive analysis of customer site strengths and weaknesses to set goals, we can not know whether the site is suitable for this goal.

Author: Hangzhou SI billion Network Technology Co., Ltd.

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