Search engine Optimization (SEO) basics

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What is Serps?
Serps is the shorthand for search Engine Results pages, taking the first letter of each word. Is that you use the search engine is the results of the search page.

What is a destination text hyperlink? Why is it important for SEO?
The destination text hyperlink is a text hyperlink that is visible on the page. For example, the following HTML code:
<a href= "http://www.zzxxw.net/" > Webmaster Information Network </a>
The target text is "Webmaster Information network." This is important in search engine rankings because search engines use text hyperlinks to determine which keywords are on the page.
Link identification that is Webmaster Information Network Web page.

I want to use some SEO techniques on my website, but I am afraid that the search engine thinks I cheat.
If you're not sure what you're going to do that will cause the search engine to be unnecessarily troublesome, don't do it. Many webmasters use hack or so-called techniques to increase the level of search engines on the site, spend a lot of effort to study this, rather than really spend energy on their own

Website content.

I should be in <title>,<a> and <h1> <h7> How many keywords are in these tags?
You should only put a small number of keywords to indicate what the main content of your page is. Put as many tags as you can.
Like what:
<h1> Webmaster Information Network </h1>
It's better than this.
<h1> Webmaster Information Network is to provide webmaster trading site </h1>

Meta Tags
Most search engines do not use META tags as weights. Yahoo is an exception. It uses at least keyword meta, but its weight is very low. Some people say that Google also uses a little meta tags as a measure of weight, which basically does not exist. No matter what

How to use at least description tag, it will be displayed on the Serps, not as a measure of weight.

Should you use META tags on your site?
Yes, although the impact on the search engine is almost 0, but at least a little more than 0.

How long do I have to do Meta Tags on my website?
10 minutes enough. Write a simple and beautiful description on your page tags, and some keywords tags

How many keywords should I use?
No matter, but each page should have different keywords, each keyword should be related to the theme of the page.

If I use the Include page (such as: <?php include (' header.php ');? > What happens? What do search engines think of them?
Search engines don't care what technology you use on the server side. It only looks at the resulting (x) HTML code.

Should I submit the information by hand to the search engine or use the software to submit it?
should be submitted manually. It won't take you long, and each form's submission will see information about the success of the submission. There are some software that automatically submits search engines and it is best not to use them.

How many times should I submit my website to the search engine?
. Repeated submission of your URL will not allow you to collect faster, and will not improve the weight of your site. Similarly, the repeated submission of your site, will not be because of this and the search engine k off.

The page extension is. php level not. Is the level of HTML extension high?
This is 100% wrong. The file extension has no effect. No matter what scripting language is used on the server side, what extensions to use, and ultimately the output of HTML code, search engines only look at the final code.

is the Web site at the end of. com a higher level than the other end of the domain name?
No. Only for different countries, where the extension is (for example:. CN. JP), searching for this country's information is higher than the level of an extension without a country suffix (for example:. com. net).

Should I use relative or absolute links?
Use absolute links when you can use absolute links. Google recommends this because it avoids the collection of pages on your site because it is relative to the link.

I just changed the extension from. html to. php. How do I get back the weight of the lost page?
Using the 301 jump, turn. html to the. php file, which you can write in the Apache configuration file:
Redirectmatch ^/(. *) \.html$ http://www.zzxxw.net/$1.php

I changed the domain name, I can get the weight of the lost back?
You need to use the 301 jump method, the old domain name to jump to the new domain name.
You just need to put the following code in the root directory of the old domain name: htaccess file.
Rewriteengine on
Rewritecond%{http_host} ^ (www\.)? old-zzxxw\.net$ [NC]
Rewriterule ^ (. *) $ http://www.new-zzxxw.net/$1 [r=301,l]

Why does the search engine not include all the pages of my site?
If your site is less than 6 months from the start, then please don't worry. Search engines need time to collect your pages. If your page is friendly to search engines, then wait for it slowly.
If your site has been done for more than 6 months, you need to check to see if all the pages are properly accessible.
Whether
1 made a humanized sitemap?
2 do a google or yahoo format sitemap?
3 use of search engine friendly URLs?
4 use of Search engine friendly site navigation?

How can I determine if my site is SEO friendly?
Turn off JavaScript, CSS, and cookies from the browser (IE) and visit your site again. This is the search engine to see your site, if you can normally see the content of your site and navigation bar, then it is search engine friendly. And check your URLs,

Do not use the session ID or ' id= ' such URLs are also very helpful to the search engine collection.

Your site is indexed by search engines What does it mean?
Your site is included in the search engine, then it will be saved to the search engine database. Your page may be queried by the user from the search engine. It will appear in the Serps.

Connector (-), underscore (_), plus (+) in the domain name or URL which is better?
The connector (-) is the best keyword delimiter you can use in your domain or URL. Most search engines use the connector (-) as the key word separator.
Yahoo and MSN Underline (_) also as a keyword separator, but google does not use this. So, the connector (-) is the best choice.

Some people say that in the URL or domain name does not use the separator also line, the search engine will automatically identify, then I need to add this separator?
Search engines will automatically recognize, but it is not so smart, such as expertsexchange.com can be seen as "experts exchange", can also be seen as "expert sex change", these two are completely different themes, hehe. Using delimiters is good

Solve the problem and make your meaning clear.

Are there too many delimiters used in the domain name or URL that the search engine would consider to be a garbage station?
No. With the use of the separator, and is a garbage station or regular station regardless.
Note that the use of too many keywords in the domain name, for the user is not too good to remember your domain name, multiple connectors just to let people through the search engine to find your station.
If you do not advertise the alliance, then it is recommended that you use one or fewer connectors in the domain name.

Do the order of keywords affect search results?
Yes, you can search it yourself.

is the order of keywords in the domain or URL important?
Yes, it will affect the weight on the Serps.

Webmaster Information Network