Search Engine Optimization seo from the perspective of information flow

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Open Google or Baidu, in the search box to fill in the "City name +seo", you will find that almost every large and medium-sized cities have a so-called SEO site (blog). SEO, the full name is Search Engine optimization, general translation for search engine optimization. Search engine optimization can often be understood as a general term for activities that improve the site's visibility by improving the site's ranking in search engines through certain behaviors (site optimization).

However, for now, more people think of search engine optimization as a tame or even play with the search engine means, paranoia through the control of search engine results to control marketing, to achieve the purpose of profiteering. There is no denying that there are many people who have reached the goal of "enrichment" through search engine optimization or search engine optimization training today. But what is the original meaning of search engine optimization?

Internet and information flow

If you do not delve into the differences between the Internet, the Internet, or the so-called World Wide Web, collectively the Internet, then there is a problem before us-what does it do?

For the internet, it conveys information. The reason we send information over the Internet is because information is also productivity, in other words, information is wealth. In the past, the need for letters, newspapers to pass the message, through the Internet can be immediately transmitted to every corner of the world. The transmission of information, both private form, such as e-mail, also has a public form, that is, information display (public Web site).

For private information exchange, the speed of delivery is very important. From email to later point-to-point instant messaging, it's the speed of delivery that accelerates the feedback of information. For the public form of information display (public Web site), is not only a component of information, but also the carrier of information flow. As part of the information, the site itself needs to provide visitors with a large amount of information, as a carrier of information flow, the site needs to provide visitors with additional links for further inquiries. Therefore, the significance of Internet existence is that it brings the rapid flow of information.

Search engine and information flow

In the early days of the internet, there was no need for search engines. The emergence of search engines stems from two factors: (public) The amount of information is too large; The amount of information is too large because a single Web site has increased the number of Web sites. Information flow speed is too slow because the amount of information is too large, users can not access through the site link to quickly get the message (the embryonic form). At this time, search engines emerged. And the appearance of search engine, change the form of information flow.

First, the search engine forms the form of a user's access to the Internet: a link to another site. Second, the search engine represented by Google, the establishment of a huge database, the information of each website "photo retention" for users to query, itself as a user and the intermediary between the site exists. Only one keyword search user can reach the target page, there is no need to access multiple sites (often from a directory encyclopedia, such as the Internet early appearance of the Yahoo directory) a little bit of manual search information. Search engine to provide keyword search gives users the ability to reach the target site, to some extent, to solve the information is too large and the speed of the flow is too slow problem.

Search engine Optimization (SEO) and information flow

The emergence of search engine optimization is a kind of progress.

After all, search engine is a set of procedures, only according to the pre-set work. As the information on the Internet more and more, the form of information more and more complex, how to choose from Hao such as vast of the Internet to meet the needs of the most users of information (this is an important way to accelerate the flow of information), called Search engine must face the problem. To this end, countless engineers designed a variety of algorithms to distinguish between the relevance of Web pages, machine recognition.

Due to the limitations of software and hardware, search engines have different features of the collection, such as, can only retrieve text information, graphics, audio, video screening ability is very low. For the text information, because the semantic judgment is difficult to overcome, how to discriminate the key words becomes a difficult problem. Whether it is the west of Google or the local Baidu, can not achieve the perfect participle, a variety of flaws seriously reduce the accuracy of search results, from the point of view of information flow, not conducive to information flow.

At this time, to optimize the site itself, so that the real person to visit the friendly, search engine is also friendly, it has become an objective requirement of accelerating information flow. As a Web site that provides information, eager to get as much directional traffic as possible, you must help search engines improve search efficiency and speed information flow. Only the information flow speed is accelerated, can obtain more directional flow. Assisting search engines is to help themselves develop, which should become the consensus of the site owner.

The ideal search engine optimization should be based on information flow.

Ideal search engine optimization needs to do two aspects: first, participate in information flow, accelerate information flow; second, help search engines, not kidnapping search engines. The so-called participation information flow, is to provide quality information, and preferably the original information, accelerate the flow of information, is the active link-related information, through the link to show the quality of the resources others have. To assist search engines, is the initiative to modify such as Web page tags and other information to make it easy to search engine collection and retrieval. However, at present, many of the online search engine optimizer (SEOer) 's behavior, near the kidnapping of search engines, the consequences of their actions is seriously disturbing the normal flow of information, endangering the health of the entire Internet. Once the search engine is punished, such seoer are not qualified to complain.

Many optimization techniques are not reliable in theory

From the point of view of information flow, many of the existing search engine optimization techniques are unreliable. For Web site optimization, just to do the original information, sufficient information, search engine readable, link reasonable can (do these few are not difficult, but not the need for high technology). Information flow includes "information" and "flow" two words, while a large number of original information to meet the "information", search engine readable and link reasonably satisfied with the "flow." Only to meet the requirements of information flow, users and search engines can be recognized.

Search engine's existence value, the search engine's algorithm goal, is accelerates the information flow. For this purpose, engineers make various designs, and complex algorithms consider countless factors. These factors are not entirely available to any search engine optimizer or small organization. Search engines Consider so many factors, simply because the search engine is dead, so it is very stupid, need a little analysis of these factors. And the website owner is the real person, can completely bypass the search engine's "crossroads" direct target: Accelerate information flow. Therefore, many of the existing search engine optimization technology is not reliable in theory, from the outset, many so-called search engine optimization technology in the direction of the wrong.

Note: This article refers to Horon's article "Google Baidu and Google's those things", and then thank you.

Source: Column Blog submission, original link: http://www.williamlong.info/archives/2324.html