Search engine Optimization (SEO) Professional terminology

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Link Popularity website links extensive

The role in search engine rankings has been widely recognized and valued. In fact, even if you do not submit your site on Google, but links to other sites, Google may also include your site. Search engines may also decide your ranking based entirely on the breadth of your links.

Internal Links Internal Link

Links between pages within this site.

External Links External Link:

External links to this site, generally refers to other sites linked to this site.

Backward link or incoming/inbound links reverse/import:

Meaning is close to "external links", referring to links to other sites linked to this site.

Outgoing/outbound Links Export Link:

Refers to links from this site to other sites.

PageRank (PR)

PageRank is Google's tool for measuring the importance of Web pages, measuring values ranging from 1 to 10 to represent the importance of a page. You can get the PageRank value of a page at any time on the Google toolbar.

Search Engine optimization (SEO) SEO:

Search Engine positioning searching engine location:

Search Engine ranking searching engine rankings:

External files External file storage:

Put JavaScript files and CSS files in the JS and CSS external files respectively. The advantage of this is that the important page content is placed at the top of the page, and the file size is reduced. Help search engine quickly and accurately grasp the important content of the page.

Keyword Density keyword density:

Robotic Search Robot:

Affiliate Marketing Affiliate Marketing (some are called affiliate marketing, website Alliance, etc.):

Affiliate marketing refers to a kind of advertising system in which Web site a puts an ad button on a site B and then gets a rebate from the sales it brings to site B. Some advertisers get market information in this way rather than cash sales. This approach is more prevalent with new websites that are more nervous about marketing costs.

Cost-per-click (CPC) pay by number of clicks:

The Affiliate Marketing Management system records the number of links (or email links) that each guest clicks on the merchant's website on the affiliate website, and the Merchant (Merchant) pays the advertising fee in the manner of each click.

Cost-per-lead (CPL) or cost-per-acquisition (referred to as CPA) paid by the number of guides or:

When a visitor enters a merchant website through an affiliate link, and if a form is filled out and submitted, the management system produces a lead record corresponding to the affiliate, and the merchant pays the member by the number of boot records.

Cost-per-sale (CPS) paid by sales:

The merchant only pays the affiliate with the actual purchase behavior (most of the online payments) on the merchant website after the affiliate's link has been introduced, typically setting a commission ratio (10% to 50% of the sales).

Pay for configured (pay by effect):

Affiliate marketing, which is paid for by effect, is relatively easy to accept for both business and affiliate members. As the website automation process is becoming more and more perfect, online payment system is becoming more and more mature, more and more affiliate Network Marketing System adopts the method of paying by sales. Because this method is a kind of zero risk advertising distribution way for the merchant, the merchant also is willing to set the higher Commission proportion, thus causes this way the marketing system to be more and more uses.

Open directory Project (ODP) directory index:

Full Text Search Engine Full-text search engine:

Search Index/directory Directory Index class searching engine:

Meta Search Engine:

Spider is commonly known as "spider":

Indexer Retrieval Program:

Free to all Links list:

Stop Words/filter Words Word/filter Word:

The two meanings are the same as those that are too common to have any search value, and search engines usually filter them out when they come across these words. Therefore, in order to save space, the use of such words should be avoided as far as possible, especially where there are strict restrictions on the number of words.

Spam:

Frame Sets Structure:

Some search engines, such as fast, do not support frame structures, and their "spider" programs cannot read such pages.

Image Maps Image block:

When the "Spider" Program encounters this structure, it often feels at a loss. So try not to set the image map link.

Dynamic pages Active Pages:

Web pages made via program and database connection, with "?" in any address. , "&" (and other similar symbols) Web pages will be "spider" Program blocked outside.

Invisable/hidden Text Hidden content:

Intend to not affect the site beautiful premise, through the page contains a lot of keywords to improve keyword relevance score, so as to improve the search engine rankings.

Invisable/hidden links Hidden Link:

Intend to improve the search engine rankings by enhancing the link score by adding an invisible link to the target Optimization page on other pages without affecting the beauty of the site.

Misleading Words Misleading keywords:

Use misleading keywords that are irrelevant to the page to attract visitors to the site. This practice has seriously affected the search engine to provide the relevance and objectivity of the results, for search engines abhor.

Repeated Words repetitive keywords:

This technique of cheating is also known as "keyword piling cheating (Keyword stuffing)", which uses search engines to make unreasonable (excessive) repetition of keywords in terms of the text and headlines that appear in the Web page. Similar practices include a large number of keywords in HTML META tags or multiple keyword identifiers to improve the relevance of keywords. This technology is easily perceived by search engines and punished accordingly.

Keyword Stuffing keyword Stuffing:

Cloaked page Invisible:

Hide real site content on either side of the actual visitor or search engine to provide the search engine with non authentic search engine friendly content promotion rankings.

Deceptive redirects deceptive redirection:

The first page (landing page) accessed by the user is quickly redirected to a completely different page.

Shadow Domain:

This is the most common deceptive redirection technology that uses users to access another Web site or page through deceptive redirection.

Meta Refresh Identification:

Doorway Page Door:

Also called "Bridge/portal/jump/entry Page". is a special page for some keywords, designed for search engine design, to improve the specific keywords in the search engine rankings designed to be rich in the target keyword domain name, and redirect to another domain name of the real site. Search engine spiders often ignores the retrieval of pages that are automatically redirected to other pages.

Mirror Sites Mirror Image site:

By copying the content of a Web site or imprinted page and assigning it to different domain names and servers, this deceives the search engine for multiple indexes on the same site or on the same page. Most search engines now offer an appropriate filtering system capable of detecting mirror sites, and the source and mirror sites will be removed from the index database once the mirror site is detected.

Link Spamming cheat Link/malicious link:

Link Farms Factory:

Bulk Link Exchange Programs Bulk link exchange program:

Cross Link Cross Links:

Doorway Domain Portal:

Designed to improve the ranking of specific keywords in search engines, the domain name is rich in target keywords and then redirected to the home page of other domain names. This technique is not advocated because search engines generally ignore the retrieval of pages that are automatically redirected to other pages.

Crawlers web crawler:

Meta Title Tag:

Meta Description Description Tag:

Meta Keywords Keyword Tags:

Meta Tags Original Tags:

Frameset Tag Frameset:

Traffic Rank website traffic:

Reach per technologists users access to Web sites for millions of users:

Reach rank site visitors ranking:

Page views per user pages average traffic:

Page views Rank Web Access rank:

Users reach access number:

Page views: