Search engine optimization starting with user experience

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Website is the fundamental of network marketing, do search engine optimization is the ultimate goal is the flow, sales, the site's bounce rate directly determines the sales rate, and the user experience directly affect the bounce rate, if crazy to do the content of the site, outside the chain, with traffic, the site jumped too high, but also as we start from user experience to do SEO This can avoid the late changes in the site to significantly change the keyword rankings or even disappear.

Simply put, user experience is a person on the site specific content generated by the emotional behavior, can be disgust, like, and so on; In essence, the user experience is to ensure that visitors to the site can get the valuable information they need, the specific impact on the site user experience of the main factors are a few major aspects:

1, the website opens the speed

If a page to open need more than 5 seconds or even more time, then your site bounce rate may reach more than 80%, here I have sorted out the common several ways to optimize the speed of the page open:

A, server configuration

Server itself to store more Web sites, you can upgrade the server configuration, mainly including, memory, CPU, bandwidth (site can be reasonably allocated each site to use the maximum bandwidth); For dynamic programs can be server cache, gzip (file compression), Web page can be static, as far as possible static, Static page loads are a little bit faster than dynamic pages.

b, the website itself

Optimize the size of the picture, n small map can be made transparent mirror PNG using CSS sprite to optimize, a single small figure not more than 45kB, large image does not exceed 120kB, if the picture color difference is larger, the proposed use JPG format; CSS, JS compression, Chinaz has to provide online compression tools, However, the reference should pay attention to the encoding format, CSS files should be in the file before loading the first reference, JS as far as possible at the end, a number of JS files as much as possible integration. If the site page itself is longer, you can use the Imgloadzy lazy loading technique. More pictures of the site can be used CDN, the picture file to store a special image of the server, so that the concurrent loading, the speed of the site will be opened up very.

2, the page structure of flat

Flat page structure is not only conducive to SEO, but more important is to facilitate visitors to browse the content of the site, the following figure is a typical flat structure of the site map

The flat structure is able to use the user to play a guiding role through mutual connection, so that visitors can browse the structure to find the content they need faster.

3, Web site content of professionalism, reliability

We often use Baidu search "SEO is what" will appear n results, visitors follow the results of the search engine, came to the site to read the content, first of all, will have a general understanding of the content of the site, secondly, the content of the site's authenticity, reliability of a judge, if credible, then this is the answer he needs; If it's not believable, skip to the other page until you find what he needs. This is a very normal page browsing process, we can see from the user's behavior, the website content specialized, the reliability can affect the user behavior, how to increase the website content specialized, the reliability, has the following several methods

1), the content fluent, the text typesetting correctly

2, visitors need information (content is true and objective do not wrap empty, conditioning clear, reasonable)

3), emphasis on the same bold logo, noun concept with a hyperlink identification

4. Visual design

Color collocation is consistent with the site positioning, style design is consistent with the target user preferences, which is also to determine whether users stay in the site page of one of the factors. In addition, there is a visual focus on the page design, in accordance with normal thinking, people look at the page, the visual home is to stay in the middle, and then left, and then the visual right to the left, and then to the right, so as to form a "" of the Zigzag, "the" Corner is the page focus, so we can focus on the content of the focus, To attract visitors ' attention and help them find what they need as soon as possible; Of course, the page vision design is not only "the" font design so simple, there are many, I would like to say that the use of visual design to guide visitors to browse, is not a passive waiting for visitors to query.

5. Other

The page is best to be compatible with multiple terminals; The page color conforms to the product or is the service characteristic, lets the visitor feel comfortable creates the high quality content for the visitor to read, also may add the search, to ensure that the visitor can obtain the content which they need the content is organized, the structure adds the trust element like the certificate, the award and so on, establishes the Constantly update the site to make the site active.

From the user experience to do search engine optimization, only to let users like our website, so that the optimization becomes more efficient, this article by the http://www.cxhrdz.com (have Cixi Huarui Electronic technology company) original, reproduced please specify the source!