Search engine Optimization Strategy (eight): Website structure optimization

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A friendly website structure not only shows the user browsing, but also makes it easier for users to find what they need. More importantly, you can improve the overall weight of the site, the search engine to make optimization. Reasonable optimization can be a search engine clearer understanding of your page structure, weight division, and then easier to crawl the content of the page index, and then overall judge your site core theme. Therefore, the site structure optimization undoubtedly occupies a pivotal position in search engines, specifically how to optimize this article do the following:

One: navigation structure at a glance

Clear and natural navigation, will enable users to find the required resources as soon as possible point into the page. Some webmaster will navigation deliberately designed very deep, a layer of row, in order to bring more PV, but in fact not only affect the user experience, search engine is not friendly performance. So in the home page navigation requirements not too deep, generally direct to the next directory can be. The navigation under the directory continues to point to content. To navigate a sense of hierarchy makes it easier for search engines to judge weights. At the same time, it is also necessary to add Sitemap to the navigation, which is convenient to search the search engine to obtain the content of the page, so that what needs to be displayed even if the feedback to the search engine index. Generally speaking, the program will bring such a function, if not, you can directly Baidu Search map generator processing.

Second: page weight allocation primary and secondary

In addition to external links can bring the weight of the site page, while the site's internal link optimization is also related to the weight of the page. The homepage of the website has the highest weight, the other second. Which pages have a good ranking ability, completely depends on the structure of the optimization, so it is important to optimize the site is a weight level optimization. The general optimization method is: The home page links to all directory channels, all directory channels to other channels, and the channel home page all to link the site home page. All directory channels point to the contents of the directory, not the contents of other directories linked to the channel directory. And all content to point to the homepage of the website as well as the first level of the directory channel, weight distribution will have primary and secondary.

Third: Reasonable use of hypertext links

Many sites in the construction in order to beautiful large number of use of pictures and flash in the site structure to do links are some flashy things, because the search engine is not to crawl these pictures, spiders will only recognize the text, you can say that the purpose of SEO is completely not achieved. Reasonable to do SEO Web page structure optimization, presented in front of the search engine can only be the form of text, using the hyperlink to trace text is the best effect. and many webmaster in the navigation design in order to more eye-catching will display information to customers and use a lot of pictures to do links, the search engine index on the loss is undoubtedly the largest.

Four: Content typesetting optimization

For the title of the page do not need us to worry about, all programs have automatically added a title tag, in general, we are optimized for the content of the article. The content of this article mainly uses the color change to emphasize the importance. In the article content in general the first paragraph appears once keyword can be suitably bold, then at the end of the article to appear once again the keyword for the best, from the user experience, the key word will be considered cheating, while in the article can be appropriate to join the long tail keyword is also an optimization scheme, no need to apply mechanically to optimize the main keyword.

Summary: About the search engine structure optimization on these, hope to some grassroots webmaster help. On the other aspects of the search engine content, the author has done a detailed discussion, please refer to the following links. This article binary network original from: Current house http://www.chao65.com,A5 first press.

Search Engine Optimization Strategy (vii): Make the keyword "hot and cold"

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       Search Engine Optimization Strategy (IV): Server Selection Chapter        Search Engine Optimization Strategy (III.): Five factors influencing website ranking        search Engine optimization Strategy (II): The importance and writing of Web tags         Search Engine Optimization Strategy (i): keyword selection and reorganization