Search engine optimization strategy for a portal site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Purpose:

Improve the Site page in Google, Baidu, Yahoo and other search engine rankings, improve the flow from the search engine.

Ii. Several aspects of the optimization work

2.1 Optimize the whole website, according to the bottom level page template, theme template, Channel template, homepage template order modification;

Completed by channel editors and technical Engineers

2.2 Optimization of outbound cooperation (friendship) connection;

done by channel editing

2.3 Optimization and channel-related search engine popular keywords, time-sensitive hot content;

done by channel editing

2.4 Static dynamic page URL (using Apache mod_rewrite module)

Completed by technical engineer

2.5 Regular tracking observation optimization effect by the channel editor to complete

Detailed description of all aspects of the work of optimization

3.1 Optimize the whole website template:

3.1.1 The page template with Web Standard (DIV), does not use table to control typesetting, does not use table nesting

3.1.2 The smaller the size of the Web page file, compression and text-independent code, control within 75K, using external calls to use CSS style sheets and JS, advertising and text-independent content as far as possible with IFrame, JS, and other ways to call the display

3.1.3 for the final page with title, format:, the length is generally not more than 30 characters, do not empty the title, avoid too many pages using the same title;

For example:

3.1.4 The content Introduction tag for the Web page,

To clear the content of the page to write, highlighting the core keywords. Generally no more than 100 characters, do not write content unrelated to the content of the Web page. At this stage can be filled with CMS news headlines and other related variables.

For example: Note that you must have a half-width double quote

3.1.5 Add keyword tags to the web page,

Multiple keywords are separated by a half-width comma, write keywords related to the Web page, and rank the most relevant keywords in front. Generally no more than 30 characters.

For example:

3.1.6 for the body of the map plus alt description,

Use CMS to populate body headings.

For example:

3.1.7 article title use

Emphasis, bold markup to emphasize the main content.

In the HTML standard of the consortium, the use of

...

To indicate the title of the search engine that

The title in is more important.

For example:

News title or topic title

Keywords

How to: Define H1 font size, color, weight, and so on in a CSS style sheet

3.1.8 in the bottom Level page, topic page, column home, channel homepage and the main content of this page is related to news, search, forum connection.

3.1.9 guarantee the quality of the related keywords that are selected manually in the bottom Level page, topic page and section page.

Please refer to the method and technique of keyword analysis

3.1.10 Bottom page search engine text input box preset related keywords

3.1.11 attention to navigation Design (sitemap): All the pages from the channel home page with no more than 5 clicks to connect to, all pages can link back to the page; avoid connection errors, such as calling nonexistent pictures and connecting to non-existent pages

3.1.12 Avoid using JS, Flash, large pictures to make the entire page, if you must, you have to leave the text content on the page;

3.1.13 repeat the body title and keywords in a previous comment

3.1.14 topics, columns and other pages of the URL using the core theme of Hanyu Pinyin (preferred) or English, but not too long

3.1.15 Channel Home title modified to "channel name-core content"

For example: "Real estate" changed to "real estate-China property latest report"

3.1.16 in page template header

3.1.17 adds an alt description for the channel logo.

3.2 Outbound cooperation (friendship) connection optimization

3.2. More than 1 and excellent similar website Exchange connection, use text or picture connection form

Guarantee cooperation website, cooperation topic's homepage has corresponding link to the homepage connection

Strive for cooperation website each page has corresponding link to the homepage connection

3.2.2 Text Connection Form

Use the most popular related keywords related to the page content in the connection text, such as "Technology Forum" better than "forum"

Technology Forum

3.2.3 Picture Connection form, add alt description to Picture

For example:

Where Alt is a comment on the picture, add and connect pages related to the hot related keywords

3.2.4 Related keyword selection basis:

Channel name, column name, channel main content

and reference search engine users most commonly used keywords

http://top.baidu.com/

Http://www.sogou.com/top/index.html

3.3 Optimization for channel hot content

3.3.1 Daily Update Popular columns

3.3.2 to publish as many original content as possible for channel hot content

3.4 Static dynamic page URL (using Apache mod_rewrite module)

Example: Static URLs accessed by users and search engine spider programs

Http://www.cndou.com.cn/bbs/search/javascript

redirect in background to

Http://www.cndou.com.cn/bbs/tag.php?name=javascript

What these 2 URLs display

3.5 Tracking Statistics Optimization effect

According to the log statistics, including daily from Baidu,google,yahoo and other search engines brought traffic.

Read the Search engine optimization program carefully and publish your personal insights:

From a strategic point of view can be written more comprehensive, the application of these strategies will indeed enhance a website in Google, Baidu, Yahoo and other search engine friendly, and have some specific keyword optimization considerations, as the whole station optimization SEO tutorial is more appropriate.

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But, from an application standpoint, for large portal sites with a high level of complexity, similar to the above basic optimization (personally referred to as the SEO manual) is not enough; for the portal site SEO, to highlight the results, you must have specific goals, accurate, implementation of the program.

From the perspective of SEO technology, there are several points that are worth exploring, such as:

1, reference

All pages can be connected to the channel page with no more than 5 clicks

If one of the channel's article pages (the ultimate page) is on page 31st of the corresponding column list page of the channel, at the same time, because the article is older, can not be matched in the relevant articles, and the number of pages is 10 (this more general), the click Behavior is: Home page, the channel first page of the column article List pages "page 10th" Page 20th "Page 30th", the point open article is the 6th click. How to solve this problem???

Do not know "no more than 5 clicks" This conclusion has come, have know friends please comment to inform!

2, reference

All pages can be linked back to the page

This requirement is in itself correct, but from the strategic point of view is unreasonable; home important, but the first page can be targeted at the keyword is limited, what kind of optimization strategy to determine the use of the link structure, in general, the main channel home page is larger than the home, because the content of the PR is from the channel first down, So not what kind of site must require each page to look back to the page; for the portal site, the channel is basically open two domain name, that is, in SE's Eyes is a "new site", so, for this "new site" huge link system starting point is not from www.cndou.com.cn began.

3, of course, the value of this program is still very high, and the important points are indeed good:

1. Avoid connection errors, such as calling nonexistent pictures and connecting to non-existent pages

Many SEO know this important type, but in the optimization is not refined out

2, advertising and text-independent content as far as possible with IFrame, JS and other ways to call the display

This sentence should be changed to "advertising and other content unrelated to the text as far as possible with IFrame, JS and other ways to call the display," This is a search engine Web page is very important to purify a strategy.