Search engine optimization strategy of small and medium websites

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In some articles, mention the difference between a large website and a small site, and once warned that small and medium-sized sites should not be a large site SEO technology to imitate the object. This is not just because large Web sites have unique advantages, and there are significant differences in each site.

From the current environment, small and medium-sized sites are facing the pressure from search engines and large sites are much higher than before. Then the resource shortage of small and medium-sized sites to find suitable for their own SEO strategy, in the fierce competition so that their site can improve the advantages, not be eliminated.

Most webmasters value links. In the short term the effect of external links is better than the content of the site, but in the long run high-quality content will produce more powerful than the link. Any successful website, content is indispensable. This is more important for small and medium websites. Think billion for small and medium Web site SEO strategy to give the following suggestions:

1.1-2 year time, no link considered

If you haven't thought of a good link strategy, then you put all your thoughts into the content building, but even if you have a good link strategy you need to put most of your mind to the content. Do a good job of each article content, including page title, description and internal links and other optimization details. Maybe you've heard it more than 10 times, but it's another thing to focus on it and do well.

2. Do a good job of the relationship between pages

Think about what you might be interested in when your users see your article. When you think of it, you recommend it to him through a keyword link. Increasing dependencies is not about getting a program to match, but about what users might not like.

3. Good website structure

When planning a website, think about what kind of web site structure suits you. If your site page is likely to reach 50,000 or 100,000 levels later, you need to consider a more structured hierarchy. If you don't have a lot of pages, you might want to consider putting these pages in the root directory.

4. Site map can not be less

HTML site maps, XML sitemap, etc. are very important, preferably two versions have. HTML Sitemap If you have too many links, consider paging. Google official introduction to the use of Sitemap protocol: https://www.google.com/webmasters/tools/docs/zh_CN/protocol.html

Sum

For small and medium-sized sites or the SEO strategy of the new site, think billion to give some of the above suggestions. If you can adhere to 2-3 years or longer time, the site's rankings and weights will be a significant increase in the basic.