Search Engine Optimization Strategy (v): Reasonable exchange of links

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For small and medium-sized webmaster for the exchange of the site Friendship link is bound to the success or failure of its development, or even some new sites in just a few days after the operation of the inexplicably sealed off, which a large part of the link with the friendship is off. and the reasonable exchange of links can not only make the new station quickly included, but also can improve the site in the search engine rankings. So reasonable and correct exchange links more worthy of thinking, then how reasonable to exchange the links of the site? The specific how to correctly screen please see the following discussion:

One: Topic category related

In the search engine Judgment Friendship link, the website topic relevance is a very important measurement standard. So the 1th thing to say is in the exchange of links to choose their own site relevance site. A lot of new people in the Friendship link blind to exchange links, no matter what the theme as long as can link through to do, this approach in the SEO perspective is obviously unreasonable, so in the site Exchange links, the 1th emphasis is the site theme relevance of the choice.

Second: Judging the quality of content

An original web site without question in search engine rankings is certainly far higher than the non-original low site. Webmaster in exchange for friendship links, judge the quality of each other's site, you can know whether the search engine will often patronize. Whether you can take spiders and weights. If the other site is just a collection of most of the day, it is recommended not to exchange. Even if the search engine now has updates, then such a station after screening will not be long, and then the harm will outweigh the gains.

Third: Website equivalence

Site equivalence including PR, as well as the search engine update frequency and the number of pages included, and whether the first page. are important. Generally speaking in the exchange of friendship links, we initially covered nothing more than these issues. As for the other is to see the site after the specific analysis. First, although the PR is a Google algorithm, but also can see a site outside the chain of construction, so also become a lot of small and medium-sized webmaster in the exchange of friendship links in a judge standard. The second is the search engine update frequency and the number of pages and whether the first page, a well-known thing, a Web site by the search engine update frequency faster, the number of more weight is basically the higher, in the site Exchange is also a reciprocal condition, often looking for the number and update time are similar to the site to exchange. and whether the home page in the first, then decide whether the site has been down the right signs. So in the exchange of links in the website, Peer-to-peer Link Exchange is the first choice for most stationmaster.

Four: Analyze the weight of the site

Site weight analysis is not only to see whether the search engine is updated enough speed, here we recommend a method to try: Check each other's keywords, check their rankings, from this point of view is not difficult to reflect the weight of the other site. Why should it be so meticulous? I think, the collection is not necessarily high weight, keyword ranking is the most intuitive investigation and forensics.

Five: Test server

Do not ignore this problem, the construction site to test the stability of the server, the same Exchange links must also test the other side of the server. If the other site is often not open, if the spider visit your page will also be included in a dead chain. If the site in a large number of such links, it is bound to bring a small negative impact on the site. So the best way to exchange links is to find friends in different areas to test the stability of the server. is not alarmist, website links to the future development of the site, not small details big problem.

Six: Change the essence not to change quantity

General webmaster are aware of a common sense, as long as you do not rely on a large number of links to return the flow of the garbage station. To make it easier for more people to understand. A lot of webmaster in exchange links often get a misleading, that with the PR value of high, the site contains many sites to exchange links their own weight is the more. In fact, more to see the other side of the site to exchange the number of links. Generally speaking, the other site links more than 30, the suggestion is not to exchange links with the friendship. Exchange not only get the weight of effective improvement, but also easy to disperse their weight ratio. At the same time also to analyze the quality of the other export links, high and low chain quality of the proportion is how, if the export chain of quality, and not high, it is recommended not to exchange links with such sites.

Summary: To complete every step, the exchange of links is worth the webmaster seriously to think. A reasonable exchange of links is bound to affect the search engine optimization strategy. This article from the binary network original writing www.dianhua400.org,A5 first press.