Search engine Optimization success or failure factors keyword positioning

Why do we have to search engine optimization?

The answer is simple, by optimizing access to visitors (traffic) from search engines.

Why do we have to get traffic?

The answer is also simple, because we need these visitors to explore our customers.

So what kind of word can be called a good keyword?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The key word is the text you enter in the search box, which is what you ordered the search engine to look for.

You can command search engines to look for anything, so keywords can be: People's names, websites, news, novels, software, games, constellations, jobs, shopping, paper 、、、

Keywords can be any Chinese, English, digital, or Chinese-English combination of numbers.

For example, you can search [Dahua Tour], [Windows], [911], [F-1 Racing].

Keywords, you can enter one, you can enter two, three, four, you can even enter a sentence.

For example, you can search [love], [Beauty], [MP3 download], [game Introduction Encyclopedia], [suddenly looking back, the person is in the dim lights].

Enter multiple keyword searches to get more accurate and richer search results.

For example, search engine in Baidu [Beijing temporary residence permit], can find tens of thousands of pieces of information. and search [Beijing temporary residence permit], only strictly contain "Beijing temporary residence permit" 5 consecutive words of the Web page can be found, not only to find only hundreds of pieces of information, the accuracy of the data is much worse than the former.

Therefore, when you are looking for a more verbose keyword, it is recommended that it be broken into several keywords to search, words and words separated by a space.

In most cases, if you enter two keyword searches, you already have good search results.

First of all, the key words are not by the website administrator or webmaster to set, but by the Netizen to decide. Through the search of netizens, find out what kind of words you need to find what they want, then these words are called keywords. Do not think that they use a very professional, very official, very normative words, is a good keyword. All you think about is how many people use these words.

For example, when we want to find information about the Intel PENTIUM4 processor, how many people enter a long string of phrases in the search box for the Intel PENTIUM4 processor? Most people will simply enter the P4 processor as a simple word. That is to say, your keyword, must choose to match most people's search habits, such words are good keywords.

Secondly, the choice of keywords should pay attention to the relevance and relevance.

Let's look at how the search engine works first. When we enter the phrase "Chengdu Computer Training" in the search box, the search engine will immediately help you find:

1. All the Web pages containing the phrase "Chengdu Computer Training".

2, not just contain "Chengdu computer Training", but contains "Chengdu Computer", "Computer Training", "Chengdu Training" page, and these three words in the Web page closer.

3, not just contain "Chengdu computer Training", but contains "Chengdu Computer", "Computer Training", "Chengdu training" page, but these three words in the Web page is not close.

4, the Web page contains "Chengdu computer training" This phrase linked to the Web page, and follow the link to find the page pointing.

5, the Web page contains "Chengdu Computer", "Computer Training", "Chengdu training" This three-phrase link page, and follow the link to find the Web page.

In other words, we choose the keyword, we should pay attention to the relevant key words are taken into account. We tend to pay attention to the main keywords, but ignore some related keywords.