Search Engine Optimization Trilogy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Domain Name and host

1, domain name for a website is one of the most important elements, this is not only reflected in its brand value, different types of search engines are treated differently. For example, Org is more concerned than any other domain name. Your site is not a purely commercial site that recommends using an. org domain name. There is no special treatment for Chinese websites using the. cn domain.

2, domain name only use one. If you need to solve the north-south Web site speed problem, you can use with no www two domain name form. Examples:

Now the search engine default these two domain names for the same site, in fact, my site does not bind seofans.cn, but the search engine still think seofans.cn and www.seofans.cn is a site, so at the site: Seofans.cn, included is listed. By the search engine default situation only in this case, if you use other methods may cause similar pages or supplementary material problems. Remember！

3, the rational use of domain names, and the main station content relative to the weak topic classification can use the level two domain name, should not have no meaning of the two-level domain name, this is very dangerous.

4, pay attention to their domain name, you need to know your site all the traffic, PR, Web site in the search engine weights, external links are from the domain name you use, if you lose your domain name, you will lose everything, so remember to protect their domain name, refuse to use the free domain name.

5, whether the domain name needs to include keywords, this issue has been a lot of seoer controversy, I think it needs to consider your potential competitors. If the competition is fierce, you might choose a domain name with keywords. Whether the Chinese domain name has a weighted effect has not been confirmed yet.

PS. Add:

The length of the domain name does not hinder search engine crawl.

The use of regional domain names in Chinese sites will not be affected.

The choice of domain name specifications and user habits, the regular "SEO enthusiasts" domain name should be seo-fans.cn, but in order to facilitate the use of users seofans.cn, if your site is very serious content and for professional users, please use the formal form of writing the domain name.

1, for the host I recommend that you use independent IP, so very safe, not because of the same IP with the site Exchange links and be punished, if there is no condition can also use the virtual host, but the speed and stability of the virtual host must be better, do not affect the search engine spiders crawl.

2, away from the free host or free space. Both stability and security require careful consideration.

Second, the user-oriented website design

1, let the user have "at first sight" feeling. If your site is located in entertainment information, you need your website style has a unique, beautiful, although most seoer from the angle of search engine optimization against the use of a large number of pictures, I think if your users need your site beautiful, it does not need to be overly concerned about search engines, but need to emphasize that, if it is important information, Navigation, for example, should use text as much as possible. This principle depending on the needs of users, the technology type of the site does not need to be too fancy, the page as concise as possible is the search engine advocated.

2, a maximum of five clicks will be able to find what users need. The website is good enough to use flat type, this not only is advantageous to the user to use conveniently, also facilitates the spider index. As for the use of level two domain name or two level directory needs careful consideration, two level directory is to the top-level domain name supplement, two level domain name is other different types of Web site content. Level two domain name by the search engine is considered to be another website.

3, try to use static (pseudo static can also) Web page. Dynamic links are not conducive to search engine crawling.

4, using 301 directional, index.html and so on file address to their own top-level domain name.

5. Place the latest and most attractive information in an important position. Enable the user to get the important information needed in the shortest time.

6, to avoid link page, a number of large-scale information sites to simplify their home page link number, highlighting the main content.

7, the list page uses the introduction function. So that users do not have to click to understand the approximate content, from the Search engine optimization analysis, this can give the highlighted keyword group to supplement the description.

8, to avoid the use of no necessary JS, I technology, etc., which will greatly reduce the page load speed, affect the user speed. Also affect the search engine to a certain extent crawl.

9, write the title for the user. Page title principle: Easy to understand users, in line with user search habits, highlighting the content of the page content. Don't write a title for a search engine, it's going to get worse.

10. Use some labels with caution. Many CMS use unified call keyword and deion tags, resulting in the entire site all pages of the same label, which is a serious error. If you can't add labels separately, you might as well remove them. <b> tags as much as possible to highlight important content, if a page too much focus on the loss of focus. Use <h> label for grading to avoid duplication.

11. Add a map to the user. So that users and search engines can quickly understand your site content. As for placement, large sites can be considered in more important locations, such as the top right corner of the home page.

12, page size control within 50K, page link quantity control in 100-150.

13, do not use small evil for it, do not use small good not for. First consider yourself as a user to see if the site is inadequate. Use the survey function to let users tell you what's wrong with your site.

14, pay first and then consider the return. If the user recognizes you, then consider the appropriate ad. Whether a website has ads does not represent the professionalism of a website. Advertising to some extent to the user's obsession may lead to the loss of users. This is a more serious problem. Therefore, the proposed new station should not be added in advance advertising.

15, the first time and search engine intimate contact, your site must have a considerable content, if your site is still an empty shelf, the first to improve the content of the more appropriate to submit.

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