Blog is one of the most popular search engines in recent years, and blogs have been rated by many media and institutions as the hottest Internet phenomenon in the 2004. In fact, blogging has only been in the form of a writing diary for 10 of years, and its madness arose when the 2001 World Trade Center was hit by a terrorist attack, when blogs became an important source of information and disaster-firsthand experience. Since then, the blog officially into the mainstream social vision.
The Chinese Business News agency, which advocates PR-style blog marketing, believes personal blog is a kind of personal will expression, also has some enterprise blog, collective blog, but also are among them some person's thought expression, also belongs to individual will; and the blog is open, generally can see others write blog, so, blog has autonomy, Openness, ideological, is a kind of personal experience, thought information transmission way. And as a profit model, the blog currently has three kinds of income model: advertising, wireless value-added services and personalized for the blog to provide the proliferation of services, such as virtual goods, virtual clothing and so on. In other ways, blogs can create industry-style blogs. For example, you can set up a medical blog, a teacher's blog, and a couple blogs like the one that already appears. These blogs specialize in targeting groups of their own, segment the market, niche, and, in addition, blog to create a portal blog. China Commercial News agency launched the "Openews" hope to take this road, it gathered a lot of well-known experts and celebrities, can attract a part of the faithful browsing users, but also began to get the attention of advertisers, and its most important aspect is that the blog can provide corporate blog marketing professional Services.
According to Mr. Cheng, president of China Business news agency, in contemporary society, the economy is already a familiar word, combined with the current technical network phenomenon, network marketing is also every economic minded people look forward to and close to the corner, now, blog has become their discovery of the new continent, this is the blog marketing. Blog marketing mainly involved in the field should be corporate blog, corporate blog is the enterprise in order to establish the image of enterprises to sell products means. At the same time, Enterprise blog is also an important new form of internal communication, corporate blog can provide enterprises with blog services, low cost and high efficiency.
Search Engine PR, that is, search engine PR (SEOshop Note: hereinafter referred to as SE,PR), where the PR, not Google's PageRank value, but "PR" English abbreviation, by the search engine optimization extended to the search engine PR, said the simple point, That is, use the search engine to carry out a certain kind of marketing, that is, the upgrade version of traditional SEO, can also be said to be a way of SEM, in foreign countries, SEO has developed to have a professional SE,PR company, while the domestic basically still stay in the initial stage of SEO, that is, the traditional ranking Most seoer may be proficient in ranking optimization, but do not know what is the search engine PR, in fact, in the earlier Sanlu, Wanglaoji and other events, can see the shadow of SE,PR.
SE,PR contains not much content, but is very systematic and methodical.
1, designed to meet the search engine friendly standards of the site.
2, keyword Research Services, including research and product-related, popular and competitor website keywords.
3, search engine Optimization copywriting service.
4, Link Building services.
5, blog optimization services, including the creation of unique, related product content, can make the blog quickly become popular, so through a lively blogger community to make potential customers interested.
6,web Analysis Services, based on the collection of analytical statistical reports or Internet data to develop Web site optimization and network marketing programs.
7, Video Search engine optimization (VSEO) services, including the optimization of YouTube and other Internet video search engine video.
8, News PR optimization service.
9, search engine optimization and search engine PR training.
It is not difficult to see, SE,PR Service content, in fact, is the traditional SEO and network marketing effectively combined together, you can more comprehensive, efficient for the enterprise to provide SEM services.
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