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In the next period of September 2006, "computer Fans" published an article entitled "Competing Baidu Price, Pai Liar's name" articles. This article in the reader friend to arouse the big response, has the letter to the computer fan to confide oneself's encounter. One of the most recent letters about Yahoo's search has caught the attention of computer fans.
In his letter to computer fans, Mr. Zhang wrote, he usually has the habit of buying lottery tickets, in order to query the winning number, in the Yahoo Search (cn.yahoo.com) to "Shuangse" for the keyword search, did not think in the search results in a prominent location recommended several sites, each site claims that their predicted number has a very high hit rate. Unable to resist temptation, Mr. Zhang chose a website and registered as a member. But as he prepared to remit 100 yuan to become a member, Mr. Zhang found that the website seemed to have problems, and then thought of writing to the computer fans.
The letter also wrote, after he thought carefully, the lottery number forecast is a hoax. However, why Yahoo as a world famous big company, also want to advertise for these lottery forecast station? Holding a look at the purpose, this newspaper reporter to Yahoo search launched a series of investigations ...
Yahoo Search: To send you 1 million!
From a scientific point of view, lottery winning is only a small probability event, some even reached one out of 10,000, can be said to be unpredictable. However, when the reporter in Yahoo search (cn.yahoo.com) in the "Lottery", "Lottery 3D", "Lottery", "Shuangse" as the keyword search network, the search results of a large number of "promotional links" advertising is not to overturn this scientific conclusion.
The introduction of these websites, all claiming that they are "expert team research for many years", "very high hit rate", is there really such a magical thing? In these businesses, the reporter conveniently points in a few keyword search results are ranked the forefront of the "China Lottery Network (www.285286.com)."
After entering the website, the first thing to be greeted is the website propaganda slogan "Beijing Lottery Forecast Center", "National Lottery Bureau official website", and the most attractive, still belong to "lottery 3D winning rate 90%", in the data given below, almost all guessed correctly! It seems that the national website is good, As if the lottery numbers were the same as they had predetermined beforehand.
Look at other information: various qualification certification, business license, ICP Online record dazzling, and even "China Welfare Lottery National Advanced Unit" award certificate, there are law firms to provide long-term legal counsel. As the website itself advertised, it is the only designated website for China Welfare Lottery Management distribution center.
So high hit rate, there are so many certification procedures, or national certification units, membership fee is only 108 yuan per month, compared to the million jackpot, this is not the sky off pie?
Deep Investigation: Promote the website doubtful
But the reporter does not believe that there are really such good things in the world. To clarify the authenticity of the "China Lottery Network (www.285286.com)", the website published a number of information to check, found that there are many doubts.
Doubt one: Playing Lottery Management Center banner
The website claims to be "the only designated website for China Welfare Lottery Management Distribution Center", as well as "the introduction of many years of analytical experience from internal experts at the Beijing Lottery Center". The reporter dialed the "China Welfare Lottery Distribution Center" phone call, the center made clear to reporters that they have never authorized a website to predict the lottery. The center's only designated lottery information is China (www.zhcw.com), but the site does not make any predictions about lottery winnings, so any site that predicts lottery winnings is unlikely to be a central authority. The centre has never hired any experts to predict the lottery, much less the so-called in-house experts.
Doubt two: virtual company address
"China Lottery Network (www.285286.com)" on the website registered mailing address is "Beijing Xuanwu District Guang an men South Street 48th (lottery building)", while the reporter browsing the China Welfare Lottery Distribution Management Center designated website "China" found that, The address of the regular website is the 14 floor of Yu Hui Mansion, No. 73rd Fucheng Road, Haidian, Beijing. Visible "China Lottery Network (www.285286.com)" is just trickery, casually find an address just.
Doubt three: Forged documents
Among the many documents provided by the website, the reporter found a strange thing. The website has two different "telecommunications and Information Services business license (that is, ICP number)", one is Beijing ICP 备 No. 05650128, one is Beijing ICP 备 No. 080008, one of the record number linked to another website. The reporter immediately contacted the Ministry of Information Industry, got a clear answer, a website can not have two record number! And in the "Ministry of Information Industry ICP/IP address information Management System", the reporter does not inquire about these two record information, which means that the network record is man-made fabrication.
The bottom of the website is written "China Lottery Technology Development Company", but the reporter in Beijing Industry and Commerce Administration's website inquires, there is no this company.
Doubt four: Lawyers and advisers are also counterfeit
At the bottom of the website is written by "Beijing Sea law Firm" as the perennial legal adviser. The reporter dialed Beijing Sea law firm's telephone, a person in charge very clearly told the reporter, the firm and "China Lottery Network (www.285286.com)" has no relation.
The obvious: illegal website
The investigation to this, I believe we have already understood, this gong father leaked the potential bi www.285286.com) "is a downright illegal website." In fact, it is not difficult to see through these scams, a little knowledge of the network of people, as long as the browse to this site, will doubt its authenticity.
Keywords: domain name "digital + English". The domain name of the illegal website often is "numeral + english Letter" or pure numeral, for instance the website in this case.
Key words: With a hat. These outlaws in order to cheat the victim's trust, often hype, and put up "China Lottery Bureau", "State Lottery Bureau", "National Lottery Forecast Center" and other names, in fact, the so-called "state Lottery" is simply non-existent, the highest administrative body of China Welfare Lottery is the Ministry of Civil Affairs, Sports Lottery Management organization is the general administration of sport, there is no "state lottery" and similar institutions.
Key words: Phone number 5 begins. These websites leave the contact telephone often is 010-5xxxxxxx, at first sight is the fixed telephone of Beijing, actually, in fact, 010 behind is 5 opening all for railcom "a pass" the telephone, may in the countrywide General.
Yahoo: Knowingly swindle, why still want to promote?!
Computer fans in the survey from various departments in the country to learn: Lottery forecast site itself is an illegal site, is an unlawful existence of the Group! and the reporter only to "lottery" such sensitive words do a survey, but life, there are countless business value of the keyword, and how many illegal websites? Reporters do not want to guess, Do not dare to guess! who is the innocent netizens on the road to be cheated!
Tip: What is the bidding rankings (and promotional links)
Bidding ranking is a form of search engine keyword ads in the Internet, in accordance with the principle of the highest paid ranking, the purchase of the same keywords of the site ranking a way. Bidding rankings are now the main means of revenue generation for search engine companies.
From the reader's letter, found that most of the victims of lottery sites are from search engines such as Baidu, Yahoo to visit the lottery forecast site. From the definition of promotional links, it is not difficult to find that the seller's market (mainly refers to large portals) to use their reputation in the industry, using their reputation in the netizens, to attract buyers (continue to promote their own businesses or websites) for their own website advertising. Although our country is not specifically targeted at the network advertising management laws or administrative regulations, but does not mean that the search site for the sponsor to release promotional links can be lawless!
Yahoo Company as a network of hundreds of millions of users in China to provide services to the famous search engine, as an asset billion on the listed companies, even in everyone to purify the environment of the Internet today, the public to trust you, support your netizens out to sell illegal websites, for crooks arbitrary slaughter. As long as you have money to earn, you can arbitrary, so that illegal web site on the home page, let them cheat, you can ignore their social responsibility, ignore the interests of the entire Chinese netizens?
According to the division of traditional advertising, Yahoo Search as a platform for advertising, has to audit advertising, to ensure that the content of the real legitimate advertising obligations, must monitor the behavior of each advertiser, strictly prohibit the release of any false advertising, deceive and mislead consumers. But what we see is: Yahoo search on the side of a number of illegal websites sent money, while laughing to netizens said "our site search is the best use."
"To be Kind" is the principle of life, and as a company also need "honest", if you do not strictly control the advertising content, who will visit your site, lost netizens, you think you can retain advertisers? With a liar's money to let good people deceived, eventually will not have good end!
Next phase of the computer fans will be more in-depth report on the bidding rankings, layer to uncover the network ads shady!
Note: the "Computer Fans" forum (WWW.CPCFAN.COM/BBS) has opened the "Bid ranking" special section, welcome everyone to actively express their views, in order to build a harmonious network environment, but also the network search a pure sky together!