Search engine promotion and website optimization

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Search engine Promotion is the most important way to promote the network, now the market on a variety of search engine promotion products are dazzling, a mixed bag, for users to choose the product for their own is also a very headache problem. The next article will be on the market of various search engines to promote the price of products, performance to do a comparison, hoping to help everyone.

Google (Chinese name: Google) is the oldest international search engine, the current market capitalisation of billions of dollars, is the world's most valuable IT companies. In the English search market Google can stabilize the position of the boss, in the Chinese search market Google is now second only to Baidu ranked penis. Google, with its famous idea of "not doing evil", has the support of many hardcore fans in white-collar workers. Google search results on the right side is to do the price ranking of advertising, the left side of each page has 10 natural results. These 10 natural results Google refused to sell, so want to get a good ranking on the left side of Google, only in search optimization company's help, to spend a lot of effort to improve their own website, the search engine recognition to occupy the best position. Google's approach to website optimization is open to encouragement and support.

Baidu is currently ranked first in Chinese search market share. With a market value of $ billions of, the Nasdaq-listed Chinese companies are among the most sought-after stocks. Baidu search engine on the right side result is also the price ranking, the left of the results inside the first page 10 can do the price ranking, from the beginning of the second page of the results are natural search results. But the former Baidu left the result in the price ranking can always be done, like some popular keyword search results, made more than 10 pages of advertising, appeared more than 10 pages to see the natural results of the situation, users can not help but ask whether this is the search engine or advertising engine, because the problem Baidu bag is criticized, Then finally decided to change to the left side of the result is only one page of advertising. In addition, Baidu's MP3 search also because of copyright issues are often involved in lawsuits. But Baidu is more friendly to the new website, it is one of the fastest search engines that collects the new website. Baidu in the Chinese search market for the time being ahead of Google, I think the main benefit from his promotional work done well, Google used to be entirely by Word-of-mouth to promote, but Baidu very early has his agent channel, there are a lot of network companies to promote him to sell the price ranking.

Yahoo (Chinese name: Yahoo) is one of the world's first search engines, and later, as a result of the portal site, once stopped the independent development of search technology, search engines using Google technology. After Google's hot, Yahoo again recognized the value of the search engine, and set up their own team, to develop a new search engine technology Independent. Its use is now ranked in the top three.

The original use of Chinese Yahoo can also be ranked in the top three, but Yahoo China since the merger with Alibaba, in the portal or pure search engine between the two wavering, the use of a lot of decline. Yahoo's right is also the price ranking, Yahoo left in the guarantee of 10 natural results on the basis of each page can do a number of price rankings.

In addition to these several famous search engines, English and MSN, AOL and so on, Chinese and sogou, love to ask, search engines, and so on, are similar to the natural results, but also to do the price ranking.

Address bar Search engine

Many users now have more misconceptions about address bar searches. Because the Address bar search for products in the sales of a bad problem, often exaggerated, to give customers an illusion as long as he did this product in all the computer, all the browser, all the search engine can take all, in the future as long as a user in the computer to do this keyword, immediately out of his website. In fact, the address bar search this market is very fierce competition, no one can unified rivers and lakes. Rough a calculation will have: The network real name, general Web site, 114 search, QQ search and so on.

First come to say Alibaba network real name. Alibaba network real name originally called 3721 network real names, originally Yahoo China under a brand. In and Alibaba before the merger of the network real-name market share is very large, this product is a more effective hot products, when its market sales more than Baidu. But since the merger of Yahoo China and Alibaba due to improper integration, coupled with the rise of many other products to carve up the market, the effect of the network real name is plummeting, has now become a flow and low popularity of second-rate brands.

Generic web site. A semi-official and semi-civil organization to get out of a search is not like search, domain name and not like the domain name thing. The actual usage has been very low, the effect is very poor. The sale of the company selling this product, the vast majority is also half coax the nature of the cheat. Personally, it's a more despised thing.

Soso Search. QQ search engine, the use of Google search results, with the QQ browser, the use of TT increased, the use of this search engine is rising trend. 114 Search. Now, if you are using a telecommunications line to access the computer, the address bar default is 114 search (technology provided is Windows LIVE), now the use of the search engine is also rising.

Website optimization

Search engines so many people will feel that they are too tired and too expensive. Then there is no size, all the way to cure all diseases, if there is indeed a one, that is, website optimization. Almost all engines follow two principles: First, the search engine always hopes to be the best of the most excellent site in front of the search results; the second is that the ranking of search results is not manually audited, but by the "machine" according to the rules and algorithms automatically completed. Why do the mainstream search engines now abandon manual audits to sort? This is because on the one hand, the amount of information on the network is too large, manual audit can not finish, on the other hand, manual audit is easy to have personal emotional color, not conducive to the notarization of the results. So the search engine Company will only make rules and algorithms, according to the rules and algorithms that it set up to automatically complete the sorting machine. With these two rules, website optimization has a theoretical basis. Site optimization in nature can be understood as: efforts to do a good job in the content of the site, enhance the value of the site, and make the site's structure, procedures, content set up in line with search engine retrieval ranking rules and algorithms, so as to obtain the recognition of search engines. It should be said that search engines will never reject optimization, because optimization is in fact to help search engines to provide good content and facilitate its search, and search engine is a mutually beneficial relationship, this Google's attitude is very clear, public support and encourage site optimization, Even on Google's website there are some tips on website optimization.

Because of the first principle, each site wants to make the best of the most excellent site to the front row, will inevitably cause the search engine results of some of the same and similar. A website content has the value, the website optimizes makes in place the website often to be able to obtain each big search engine the recognition. We can find a lot of good sites in the results of each search engine can get a good ranking. Do price ranking is a network to promote an immediate good way, but in the long run, website optimization is the real network to promote the king. Website optimization is currently a variety of network promotion channels in a commanding point, a hot spot. If the search engine promotion than do network promotion in a crown that website optimization is the crown of a jewel. Like IBM, Dell, etc. these world-renowned.

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